Australia Unveils Powerful ‘every Bit Different’ Tourism Campaign In China To Spotlight Victoria’s Breathtaking Wildlife, Rich Cultural Legacy, Prestigious Major Events, And Unforgettable Iconic Experiences

Published on September 20, 2025

Australia has launched a move and impactful ‘Every Bit Different’ tourism run successful China, designed to showcase nan divers and captivating offerings of Victoria. Highlighting nan state’s breathtaking wildlife, rich | taste heritage, prestigious awesome events, and iconic attractions, this eager run intends to position Victoria arsenic a must-visit destination for Chinese travelers. By emphasizing nan unsocial experiences that make Victoria guidelines out, Australia is group to pull a caller activity of visitors and fortify its world tourism profile.

On September 17, a awesome finance inaugural was launched successful Shanghai, marking nan opening of nan “Every Bit Different” campaign, designed specifically to target nan Chinese market. This run intends to bolster Victoria’s world presence, peculiarly successful China, which is Victoria’s largest overseas visitant source. Through a well-rounded promotional approach, nan authorities of Victoria hopes to captivate nan attraction of Chinese visitors by highlighting nan divers experiences it offers, from its vibrant wildlife and quality to its move cultural, dining, sporting, and arena scenes.

The run will make a salient effect crossed aggregate media platforms successful China, including societal media channels and advertisements strategically placed passim cardinal locations. These ocular and integer advertisements will service to stress Victoria’s earthy beauty, offering a unsocial blend of landscapes and experiences that are perfect for some escapade enthusiasts and civilization seekers. With a superior attraction connected showcasing nan state’s rich | wildlife, breathtaking earthy parks, and unsocial experiences, nan run will besides present imaginable visitors to nan state’s world-class eating options, which person go a hallmark of Victoria’s world reputation.

A important portion of nan run will besides halfway astir promoting nan state’s awesome events calendar, pinch a peculiar accent connected nan Australian Open, a globally recognized sports arena that draws thousands of world visitors each year. This is an important characteristic of Victoria’s tourism calendar, and nan run will leverage nan world entreaty of nan arena to pull visitors from China who are keen to witnesser immoderate of nan astir iconic sporting moments successful nan world.

In summation to outdoor and societal media advertisements, nan run will grow its scope done tv commercials, on pinch broadcast partnerships and sponsorships. This multichannel attack ensures that nan run captures nan attraction of a wide array of imaginable travelers crossed various demographics. The description of Victoria’s tourism trading into much targeted world and home markets will further solidify nan state’s position arsenic a premier recreation destination.

Furthermore, nan run intends to support Victoria beforehand of mind done acquisition and training programs designed specifically for overseas recreation agents. By equipping recreation professionals pinch up-to-date knowledge and insights astir Victoria’s offerings, nan run ensures that those readying trips for Chinese visitors person nan devices they request to urge Victoria confidently. This committedness to nurturing world recreation waste and acquisition relationships is simply a cardinal constituent of Victoria’s semipermanent tourism strategy, ensuring sustained maturation and visibility successful 1 of its astir valuable markets.

China has consistently classed arsenic Victoria’s largest world visitant market. In nan twelvemonth ending March 2025, 411,000 Chinese travelers are expected to sojourn Victoria, contributing a singular \$2.9 cardinal successful tourism revenue. This marks a 23.3% maturation year-on-year, further emphasizing nan expanding value of this marketplace for Victoria’s tourism industry. The sustained maturation is suggestive of China’s rising mediate class, which continues to activity world recreation experiences, peculiarly successful markets for illustration Australia, wherever luxury, adventure, and unsocial taste experiences are highly prized.

Looking ahead, projections propose that Chinese visitation to Victoria will proceed to surge. By 2029, it is expected that astir 800,000 visitors from China will flock to nan state, importantly bolstering Victoria’s tourism manufacture and cementing nan region arsenic a apical destination for Chinese travelers. This projected maturation will not only lend to Victoria’s system but will besides facilitate nan improvement of caller tourism products and services that cater to nan evolving preferences of Chinese tourists.

The timing of nan run motorboat is strategically aligned pinch nan preamble of caller flights from Shenzhen Airlines and Hong Kong Airlines, which will supply further airlift capacity from 2 of China’s astir salient cities. These caller routes to Melbourne were secured done nan government’s Industry Partnerships Program, a important inaugural that helps bring successful much world aerial connections and strengthens Victoria’s accessibility to world markets.

Additionally, nan motorboat of nan run coincides pinch a new, multi-year trading business betwixt Visit Victoria and Trip.com, 1 of nan world’s largest and astir influential online recreation agencies. This collaboration is expected to further amplify Victoria’s beingness successful China, helping to thrust much visitors from nan state done targeted integer trading and promotional offers. By moving intimately pinch Trip.com, Visit Victoria tin pat into a immense web of Chinese travelers who trust connected nan level for booking recreation and discovering caller destinations. This business is simply a testament to nan expanding value of integer channels successful promoting world recreation and a nickname of nan request to prosecute pinch tech-savvy consumers who are looking for seamless, hassle-free recreation experiences.

The collaboration betwixt Visit Victoria and Trip.com highlights nan increasing inclination of digital-first marketing, wherever online platforms are playing an ever-larger domiciled successful shaping tourism decisions. By strategically placing Victoria successful beforehand of millions of imaginable travelers successful China, this business will further build upon nan momentum generated by nan campaign, driving bookings, and positioning nan authorities arsenic a must-visit destination for Chinese travelers.

Australia has launched nan powerful ‘Every Bit Different’ tourism run successful China, aimed astatine showcasing Victoria’s stunning wildlife, rich | taste heritage, awesome world events, and iconic attractions to pull much Chinese visitors.

This broad strategy intends to not only summation visitant numbers but besides elevate nan wide tourism acquisition for Chinese travelers, ensuring that they person nan resources, guidance, and accusation needed to afloat bask their enactment successful Victoria. With a attraction connected high-impact marketing, manufacture collaboration, and world partnerships, nan “Every Bit Different” run is poised to fortify Victoria’s world tourism floor plan and unafraid its position arsenic a starring destination for Chinese visitors good into nan future.