Australia’s Global Tourism Campaign Unveils Star Power With Sara Tendulkar As Ambassador For India

Monday, August 4, 2025

Australia is group to fortify its world tourism assemblage pinch nan preamble of a caller shape successful nan “Come and Say G’day” campaign. This caller phase, which will spell unrecorded complete nan adjacent fewer months, will characteristic world superstars, including Sara Tendulkar, girl of cricket awesome Sachin Tendulkar, who will correspond nan state connected Indian television. The run is estimated to costs $130 cardinal and intends to amended nan cognition of Australia’s divers tourism offerings, targeting world markets specified arsenic India, nan United States, nan United Kingdom, China and Japan.

The Role of Sara Tendulkar successful nan Campaign

Sara Tendulkar has been chosen arsenic nan Indian ambassador for this extended initiative, leveraging her nickname and admiration among Indian audiences. The run is designed to emphasise nan unsocial experiences that Australia offers, from its stunning wildlife and earthy beauty to its rich | taste and culinary offerings. Through tv and integer platforms, Sara Tendulkar will play a pivotal domiciled successful communicating Australia’s vibrant tourism opportunities to nan Indian public.

This targeted effort is expected to resonate profoundly pinch Indian travellers, arsenic Tendulkar’s relation pinch nan country’s astir beloved cricketing family helps build familiarity and trust. The prime of Sara Tendulkar aligns pinch nan broader strategy to prosecute world travellers by featuring location ambassadors who person beardown section connections. Australia’s tourism assemblage hopes that this attack will not only thrust consciousness but besides animate Indian travellers to take Australia arsenic their adjacent picnic destination.

The Global Reach of nan “Come and Say G’day” Campaign

The $130 cardinal campaign, which began connected August 7 successful China, will gradually grow crossed respective cardinal markets. Australia’s beloved animated mascot, Ruby nan Roo, will erstwhile again return centre shape successful nan campaign, now accompanied by a squad of world celebrities. The extremity is to create region-specific messaging that resonates pinch travellers, tailored to each market’s unsocial preferences and interests.

The run will unfold successful various phases, starting successful China, wherever it is group to prosecute viewers pinch section personage Yosh Yu, followed by Japan, wherever comedian Abareru-kun will spearhead nan messaging. The United States will spot wildlife conservationist Robert Irwin, nan boy of nan iconic Steve Irwin, successful a bid to link pinch American travellers. Meanwhile, Nigella Lawson, nan renowned nutrient personality, will correspond nan UK segment, adding a gastronomic entreaty to Australia’s divers tourism offerings.

This attack is expected to maximise nan effect of nan campaign, ensuring that Australian tourism is presented successful a measurement that aligns pinch nan interests and expectations of each target market. The inclusion of some section and world stars ensures that nan connection feels authentic and relatable to nan audiences being targeted.

A Partnership of Global Ambassadors and Local Talent

A unsocial facet of this tourism run is nan blend of world and section talent, each contributing to nan promotion of Australia arsenic a desirable recreation destination. Australian character Thomas Weatherall joins nan ensemble of stars, representing nan section talent that plays a captious domiciled successful promoting nan country’s charm. Together pinch Ruby nan Roo, these personalities are positioned to showcase nan richness and diverseness of Australia’s offerings, from wildlife encounters to immersive taste experiences.

Phillipa Harrison, nan Managing Director of Tourism Australia, expressed nan value of this blend of personalities. She noted that these internationally recognised ambassadors bring credibility and entreaty to each market, helping to show nan unsocial experiences that modern-day travellers are seeking. From escapade and quality to culinary delights and taste heritage, nan run is designed to item nan divers scope of experiences disposable to those who take Australia for their adjacent vacation.

The Financial Commitment Behind nan Campaign

The “Come and Say G’day” run marks nan 2nd section of Tourism Australia’s ongoing efforts to boost world tourism successful nan aftermath of nan pandemic. Launched initially successful October 2022, nan run has now received an further $130 cardinal investment, bringing nan full fund to $255 million. This renewed committedness underscores nan Australian government’s determination to not only retrieve but besides turn its tourism sector, drafting travellers from astir nan world to acquisition each that Australia has to offer.

This important finance successful tourism is simply a strategical consequence to nan world tourism downturn caused by nan pandemic. By leveraging nan prima powerfulness of well-known personalities and expanding visibility successful cardinal markets, Australia intends to retrieve and surpass pre-pandemic tourism levels. The targeted trading run is expected to bolster nan country’s tourism sector, which has already seen promising signs of betterment successful caller months.

Sara Tendulkar’s Impact connected Indian Travel Trends

Sara Tendulkar’s engagement successful nan run is expected to resonate pinch nan increasing number of Indian travelers seeking world destinations. India’s outbound tourism marketplace has been expanding steadily, and Australia is simply a favourite destination for many. The familiarity of Tendulkar’s sanction mixed pinch her endorsement of Australia’s tourism offerings will apt deepen this connection, encouraging much Indian visitors to research nan country’s divers landscapes, culture, and history.

Australia has agelong been a celebrated destination for Indian travellers, acknowledgment to its easy accessibility, English-speaking environment, and welcoming atmosphere. The run is designed to showcase Australia’s offerings much effectively, from iconic landmarks for illustration nan Great Barrier Reef to nan cosmopolitan allure of Sydney and Melbourne. With India arsenic 1 of nan world’s fastest-growing outbound tourism markets, nan inclusion of Sara Tendulkar successful nan run comes astatine an opportune clip to seizure nan attraction of this valuable demographic.

Australia’s Continued Commitment to Global Tourism

This shape of nan “Come and Say G’Day” run is very important for Australia’s tourism industry. Australia now has a world advertisement by integrating section celebrities, which will entice travellers from different parts of nan world. The added finance of $130 million, together pinch nan endorsement of Sara Tendulkar, marks a caller shape successful Australia’s tourism finance and will assistance successful nan betterment and maturation of nan industry.

Australia will beryllium nan attraction of tourism successful India, nan US, nan UK, China and Japan, which will besides beforehand Australia’s tourism and use travellers. The blend of world stars pinch section celebrities is an parameter of Australia’s purpose to rank among nan apical world tourism countries successful nan adjacent future.