Saturday, July 19, 2025
With idyllic operation of scenic earthy beauty and taste vibrancy complex, modern infrastructure and easy visa regime, Australia, Japan and Singapore are nan apical astir favoured world leisure destination for Indian travellers successful 2025. These hotspots are good received by Indian visitors who are looking for a blend of adventure, comfortableness and nan world touch. The numbers besides bespeak a wider alteration of recreation patterns among Indians since Indian visitors are showing a penchant for long-haul and high-yield destinations and mounting them isolated from world travelers who would alternatively sojourn nan Western hotspots specified arsenic nan US, France aliases Italy.
Indian travellers person showcased a beardown penchant for long-haul and culturally vibrant destinations successful 2025, pinch Australia, Japan, and Singapore emerging arsenic nan starring world leisure choices, according to nan June 2025 version of nan Ipsos Market Essentials report. These findings not only bespeak India’s increasing recreation ambitions but besides uncover an intriguing opposition pinch world recreation patterns.
The world survey, conducted crossed 15 countries, paints a clear image of evolving leisure motivations and destination entreaty crossed continents. While Indian travellers are leaning into exploration, convenience, and luxury, world citizens look much inclined toward classical Western destinations specified arsenic France, Italy, and nan United States—though Japan leads globally arsenic well.
Top International Travel Preferences of Indian vs. Global Travellers successful 2025
The Ipsos study highlights nan clear divergence successful destination choices betwixt Indian travellers and their world counterparts. Here’s a comparison of nan apical world leisure destinations preferred by each group:
Australia (36%) | 1 | Japan (15%) | 1 |
Japan (23%) | 2 | United States (15%) | 2 |
Singapore (21%) | 3 | France (14%) | 3 |
United Arab Emirates (17%) | 4 | Italy (12%) | 4 |
France (16%) | 5 | Spain (12%) | 5 |
United States (15%) | 6 | Australia (7%) | 6 |
Thailand (14%) | 7 | Canada (7%) | 7 |
United Kingdom (14%) | 8 | Germany (6%) | 8 |
Notably, Australia tops nan database for Indians pinch a commanding 36%, acold outpacing nan 7% penchant it holds globally. Japan enjoys cosmopolitan popularity, holding nan number 2 spot for India and ranking first globally, signaling its expanding tourism magnetism post-pandemic.
Meanwhile, countries for illustration nan UAE, Thailand, and nan UK person stronger entreaty wrong nan Indian market, apt driven by taste familiarity, easiness of travel, and visa accessibility. In contrast, world citizens favour European charm and North American experiences.
How Indian Travellers Are Categorized: Key Travel Segments
The Ipsos study breaks down recreation motivations into well-defined categories. For Indian leisure travellers, nan segmentation reflects a patient operation of adventure, convenience, luxury, and integer connectedness.
- Opportunistic Explorers (24%) – Spontaneous, deal-seeking travellers who scheme astir promotions and flexibility.
- Connected Travellers (20%) – Tech-savvy individuals who worth integer devices and societal sharing passim their journeys.
- Comfort Seekers (19%) – Travellers who prioritize ease, relaxation, and acquainted amenities during their trips.
- Luxury Indulgers (15%) – Those who prosecute premium experiences, five-star stays, and curated itineraries.
- Adventurous Experience Seekers (13%) – Thrill-seekers focused connected novelty, nature, and immersive section culture.
- Travel Indifferent (9%) – Less willing successful leisure travel, often deterred by costs aliases deficiency of motivation.
This paints a image of a divers Indian recreation demographic, progressively shaped by disposable income, net access, and aspirational lifestyles.
Global Traveller Segmentation: A Different Landscape
While Opportunistic Explorers besides predominate among world citizens (26%), nan different segments are distributed differently:
- Travel Indifferent (20%) – A amazingly ample chunk of world respondents show disinterest aliases reluctance toward leisure travel.
- Comfort Seekers (18%) and Connected Travellers (18%) travel closely, indicating a world tilt toward convenience and tech-assisted travel.
- Adventurous Experience Seekers (9%) and Luxury Indulgers (9%) registry little interest, suggesting much humble aliases blimpish recreation behaviour globally compared to Indians.
The little stock of luxury-focused and adventure-driven travellers globally hints astatine much applicable recreation goals among worldwide respondents, perchance tied to cost-consciousness aliases lingering post-pandemic caution.
Survey Methodology and Context
The Ipsos Market Essentials June 2025 study was compiled from extended information postulation crossed 15 countries. The study included:
- A sample size of astir 1,000 participants each from India, Canada, France, nan U.K., and nan U.S., and 500 each from nan different 10 countries including Japan, Australia, South Korea, Germany, Italy, Spain, China, Brazil, Mexico, and South Africa.
- For markets for illustration India, Brazil, China, and South Africa, nan sampling focused connected much urban, affluent, and digitally connected populations, and not nan wide public.
- Data weighting was applied to align sample demographics pinch each country’s astir caller census information for amended accuracy.
- Results are presented arsenic a “Global Country Average” alternatively than a existent world average, since respective awesome world regions were not surveyed and organization size weighting was not applied.
Due to rounding, multiple-answer options, and omitted responses, full percentages whitethorn not ever adhd up to 100.
Ipsos besides applied a credibility interval for its online polling method, pinch a separator of ±3.5 percent points for a 1,000-person sample.
As we advancement done 2025, nan Ipsos study affirms that Indian travellers are becoming much aspirational, experience-oriented, and globally mobile than ever. The beardown penchant for Australia, Japan, and Singapore reveals a blend of adventure, modernity, and taste intrigue, pinch expanding liking successful destinations that connection some precocious comfortableness and compelling narratives.
Global recreation trends, while somewhat aligned pinch India’s, proceed to favour established Western hotspots for illustration France, Italy, and nan U.S. The opposition successful motivations and segmentation underscores really geography, lifestyle, and integer improvement are shaping nan early of recreation otherwise crossed regions.
Australia, Japan, and Singapore are nan apical world leisure destinations for Indian travellers successful 2025, driven by their taste appeal, easiness of access, and world-class experiences. These countries connection nan cleanable operation of adventure, comfort, and connectivity that aligns pinch evolving Indian recreation preferences.
As nan world recreation scenery evolves, stakeholders successful nan tourism and hospitality industries would do good to tailor their offerings to nan nuanced preferences emerging from reports for illustration Ipsos Market Essentials—especially if they purpose to seizure nan adjacent activity of Indian outbound tourists.