Astronomer Winks At Viral Notoriety With ‘temporary Spokesperson’ Gwyneth Paltrow

After spending nan past week-plus successful nan headlines owed to a seemingly inescapable societal media scandal, information operations startup Astronomer is trying to displacement nan communicative pinch a tongue-in-cheek video starring character and entrepreneur Gwyneth Paltrow.

Paltrow was, of course, antecedently joined to Coldplay vocalist Chris Martin. And it was astatine a Coldplay performance successful Massachusetts that nan company’s CEO Andy Byron and Chief People Officer Kristin Cabot were apparently caught dancing together connected nan “kiss cam.”

When Byron and Cabot (who are reportedly joined to different people) awkwardly tried to hide from nan camera, Martin joked, “Either they’re having an matter aliases they’re conscionable very shy.”

Footage of nan speech exploded successful popularity, yet starring some executives to resign from Astronomer. In announcing Byron’s resignation, nan institution said, “Our leaders are expected to group nan modular successful some behaviour and accountability, and recently, that modular was not met.”

Astronomer’s connection besides nodded astatine nan truth that nan institution had abruptly go celebrated for reasons having thing to do pinch its product: “While consciousness of our institution whitethorn person changed overnight, our merchandise and our activity for our customers person not.”

Its new trading video has a akin message, attempting to refocus nan speech connected Astronomer’s technology, while winkingly acknowledging why that mightiness beryllium a challenge.

Paltrow kicks things disconnected by introducing herself arsenic personification who’s been “hired connected a very impermanent ground to speak connected behalf of nan 300-plus employers astatine Astronomer.” She past promises to reply nan “most common” questions asked astir nan institution — but erstwhile nan concisely glimpsed, half-typed questions are each astir you-know-what, Paltrow remains cheerfully, and resolutely, on-message.

“We’ve been thrilled truthful galore group person a newfound liking successful information workflow automation,” she says. Paltrow moreover finds clip to plug nan company’s upcoming convention earlier concluding, “We will now beryllium returning to what we do champion — delivering game-changing results for our customers.”