Asia Pacific Showcases Growth Potential And Smart Tourism Future At Un Tourism Forum

Published on September 28, 2025

The 19th UN Tourism/PATA Forum connected Tourism Trends and Outlook precocious concluded, bringing together complete 230 participants from 30 countries to talk nan region’s evolving tourism scenery and its early potential. Hosted by UN Tourism and nan Pacific Asia Travel Association (PATA), pinch support from nan Guilin Municipal People’s Government and nan Hong Kong Polytechnic University, nan forum focused connected nan value of data-driven policies and investigation successful shaping a sustainable and smart tourism ecosystem for Asia-Pacific.

Key Insights connected Asia-Pacific Tourism Recovery

Opening nan forum, UN Tourism shared its latest insights from nan World Tourism Barometer, highlighting nan region’s robust betterment successful world tourism. After a difficult pandemic period, Asia-Pacific has seen important improvements successful tourism, surpassing world averages successful growth. In nan first half of 2025, world tourer arrivals accrued by 11% compared to 2024, though nan region still lags 8% down pre-pandemic (2019) levels.

North-East Asia emerged arsenic a leader successful nan betterment process, experiencing a 20% increase successful tourism during nan first half of 2025 compared to nan erstwhile year. This surge is mostly attributed to nan reopening of China, which remains nan world’s largest root marketplace for tourism.

The Power of Data for a Sustainable Future

The cardinal taxable of nan forum was nan domiciled of data successful building a smart and sustainable tourism ecosystem. With an accent connected evidence-based governance and policy-making, nan arena featured method sessions that gathered government representatives and tourism manufacture experts from various countries, including Australia, India, Indonesia, Malaysia, Saudi Arabia, Spain, and Vietnam.

The sessions focused connected leveraging innovative information and intelligence systems to heighten governance and policies that support tourism. Experts discussed really fostering collaboration betwixt section governments, businesses, and stakeholders could lend to a much sustainable tourism environment. Moreover, nan value of engaging younger generations, knowledgeable successful data-driven research, was highlighted by Chinese academic and industry leaders, underscoring nan captious domiciled they will play successful nan early of tourism.

Harnessing Technology for nan MICE Sector

The forum besides addressed opportunities for nan Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. Insights were shared by experts from China, Greece, and nan Republic of Korea, who discussed nan untapped imaginable successful utilizing market intelligence to place suitable technological innovations and create cross-border partnerships. The discussions pointed retired really precocious technological devices could thief nan MICE assemblage turn and amended service nan evolving needs of world business travelers.

Smart Destinations: The Future of Tourism

A important attraction was placed connected nan conception of Smart Destinations, pinch representatives from Saudi Arabia, Republic of Korea, and Spain exploring really integer translator is enhancing nan visitant acquisition and solving challenges successful nan tourism sector. These countries showcased their journeys successful embracing digitalization, reinforcing collaboration among tourism stakeholders, and improving local organization well-being. The discussions provided a model into nan future, demonstrating really exertion could style nan adjacent procreation of tourism and sustainability.

Insights from Leading Industry Partners

In summation to nan method sessions, keynote speeches from Fliggy and TUI, some of which are strategical partners of UN Tourism, enriched nan forum pinch insights connected tourism trends. Fliggy shared information astir nan activity of European tourists to Asia-Pacific, while TUI provided valuable insights into Chinese tourism trends and nan increasing effect of integer platforms successful China’s tourism sector.

Looking Ahead to nan 20th Forum

As nan 19th edition of nan UN Tourism/PATA Forum wrapped up, nan arena showcased Asia-Pacific’s beardown betterment successful world tourism and its ongoing committedness to sustainability and innovation. The forum underscored nan value of data-driven policies and collaborative partnerships successful achieving a much resilient and future-proof tourism ecosystem for nan region.

Looking ahead, nan 20th edition of nan forum will proceed these discussions, pinch UN Tourism, PATA, nan Hong Kong Polytechnic University, and nan Guilin Municipal People’s Government group to collaborate erstwhile again. The milestone arena promises to connection moreover much in-depth study and foster greater collaboration betwixt manufacture leaders and governmental institutions, paving nan measurement for a smarter, much sustainable tourism early for nan Asia-Pacific region.

Conclusion

The UN Tourism/PATA Forum has erstwhile again proven its worth arsenic an basal level for discussing nan early of tourism successful Asia-Pacific. With nan region’s increasing recovery, nan continued value of data and digital transformation successful nan tourism industry, and nan domiciled of young talent successful shaping early policies, nan forum has reinforced nan sector’s imaginable for sustainable growth. As Asia-Pacific’s tourism continues to thrive, this arena will stay a pivotal gathering for stakeholders aiming to push nan manufacture guardant pinch smarter, data-driven solutions.

Source: UN Tourism