Asia Pacific Set To Rival North America As World’s Largest Branded Residences Market With Global Launch

Wednesday, July 23, 2025

Global Branded Residences (GBR), nan starring world advisory patient for branded residential developments, has officially launched successful Asia Pacific successful consequence to nan region’s unprecedented maturation trajectory that is reshaping nan world luxury existent property landscape. The description marks a strategical committedness to supporting developers and operators successful APAC arsenic nan region prepares to adjacent North America arsenic nan world’s largest branded residences marketplace for nan first time.

With complete 900 branded residences projects launching globally successful nan adjacent 5-6 years – much than doubling nan existing marketplace of 780-plus projects worldwide, pinch Asia Pacific is driving this explosive growth. The region now ranks arsenic nan 2nd largest marketplace globally for completed branded residential developments and holds nan 2nd largest pipeline position, according to GBR data.

Thailand, Vietnam, and India are starring this charge, while cities for illustration Bangkok, Phuket, Bali, Hoi An, and Kuala Lumpur are emerging arsenic cardinal hotspots wherever world brands are establishing immoderate of their astir eager residential projects. Thailand unsocial has secured 2 positions successful nan world apical 10 cities, pinch Phuket ranking 5th and Bangkok 7th worldwide successful position of completed and pipeline projects.

Vietnam exemplifies nan region’s singular rise, transforming from 15 completed projects to 51 presently successful improvement – securing nan apical spot successful APAC for branded residential projects successful nan pipeline.  Phuket is now overtaking Bangkok successful pipeline projects – a displacement that reflects really edifice locations globally tin bid up to 68% income premiums.

The integration of residential components is now becoming nan caller standard, pinch 70% of luxury edifice deals now including branded residences – underscoring nan sector’s improvement from niche luxury merchandise to mainstream improvement strategy.

GBR brings a proven world way record, having advised connected complete 150 branded residential projects crossed 40+ countries. Led by Founder Riyan Itani – 1 of nan world’s foremost experts successful nan assemblage – GBR has advised connected developments for marquee brands including Four Seasons Mandarin Oriental, One&Only, Rosewood, and Ritz-Carlton, among others. Its data-driven attack and heavy usability relationships person earned GBR a estimation arsenic nan go-to advisor for developers, investors and landowners creating branded residential ventures.

The motorboat is further marked by nan elder assignment of Anna Carver arsenic Business Development and Brand Selection and Negotiation Manager for nan region. Based successful Singapore, Anna will activity intimately pinch developers, edifice groups, and non-hotel brands successful APAC to guideline projects from conception done execution.

“It was noted by Riyan Itani that nan maturation of branded residences successful nan Asia Pacific (APAC) region is some accelerated and sustained. It was highlighted that what took 100 years to build globally is now being achieved wrong conscionable 5 years. APAC has been recognized arsenic being astatine nan forefront of this wave, pinch GBR’s description ensuring that nan basal strategical penetration is delivered to partners, helping them win successful this evolving market.

Anna Carver expressed excitement astatine joining nan knowledgeable GBR squad astatine specified a pivotal clip for nan Asia Pacific branded residences market. The unmatched extent of expertise and proven way grounds that GBR brings to nan region were emphasized. It was shared that this acquisition would beryllium leveraged to thief APAC partners capitalize connected nan bonzer opportunities ahead. Developers were observed to progressively admit nan worth that edifice and manner brands bring to residential developments, pinch GBR’s on-ground beingness enabling them to guideline developers done each measurement of nan process.

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The move follows GBR’s domiciled arsenic Strategic Partner astatine nan Branded Residences Forum Asia successful Bangkok past month, wherever nan patient presented its latest information and moderated cardinal sessions connected nan early of nan sector.

GBR brings a unique, data-led attack to nan industry, offering services including brand/operator action and negotiation, feasibility and marque premium studies, merchandise and pricing definition, and marketplace positioning strategy.