Asia Carlsberg Strengthens Digital Roadmap With Meituan, Grab And Delivery Hero To Redefine Beer Experiences Across The Region

Published on August 21, 2025

A caller section is underway astatine Carlsberg Asia, arsenic nan marque outlines a future-facing integer roadmap anchored successful strategical collaborations pinch 3 of Asia’s awesome O2O and speedy commerce platforms – Meituan, Grab and Delivery Hero. The inaugural comes astatine a pivotal time, arsenic integer behaviours proceed to toggle shape really group discover, shop, and prosecute pinch brands. The Digital Acceleration Program intends to future-proof its commercialized model, infuse AI and information into halfway operations, and redefine brew experiences for nan adjacent procreation of consumers crossed nan 8 cardinal Asia markets, and further expanding beyond.

Digital Acceleration Program successful Focus

Carlsberg Asia’s Digital Acceleration Program included in-depth discussions successful Copenhagen, Denmark pinch 3 of Asia’s awesome e-commerce platforms – Meituan, Grab, and Delivery Hero.

Building connected a beardown twelvemonth of integer income maturation successful 2024, underpinned by strategical MoU signings and aggregate marque activations, nan Program is designed to empower and merge pinch integer partners while cementing Carlsberg’s position arsenic a leader successful nan brew industry. In nan coming years, Carlsberg Asia intends to thrust deeper usage of information and penetration from integer platforms to unlock brew depletion occasions, to broaden location partnerships, heighten cross-markets synergy, and accelerate online-to-offline commerce while supporting marque penetration.

Executive Perspectives

Arindam Varanasi, Vice President, Commercial Asia, stated that integer partners were seen not simply arsenic platforms but arsenic strategical maturation engines. He described this arsenic nan boldest business for Carlsberg Asia to day and highlighted that nan occurrence of integer income connected e-commerce platforms past twelvemonth demonstrated nan spot of collaboration and innovation.

João Abecasis, Executive Vice President, Asia, added that nan Program would continuously make Carlsberg brands much relevant, create a digitally connected ecosystem, and heighten user experiences crossed nan travel from find to delivery.

Strengthening Partnerships Through Immersive Experiences

To supercharge these alliances, Carlsberg Asia hosted a three-day strategical forum astatine its world office successful Copenhagen, welcoming executives from Meituan, Grab and Delivery Hero. The immersive acquisition astatine nan Home of Carlsberg showcased nan brand’s heritage, brewing philosophy, and semipermanent maturation vision.

At nan forum, integer partners engaged successful closed-door top-to-top discussions pinch Carlsberg’s elder executive squad to align connected maturation strategies and caller approaches to distribution crossed O2O channels. The forum besides focused connected unlocking scalable, insight-driven commercialized worth utilizing level technology, data, and user insights.

From Click to Cheers: Market-Specific Initiatives

In China, Carlsberg and Meituan scheme to co-create next-generation brew experiences, including real-time occasion-based activations specified arsenic 30-minute speedy commerce delivery, personalised promotions, and curated merchandise selections.

In Southeast Asia, nan Grab business focuses connected online-to-offline distribution, responsible drinking initiatives, and user engagement done shot matches, euphony festivals, and dine-in promotions pinch partner restaurants.

With Delivery Hero, Carlsberg is integrating its premium beers into Delivery Hero’s move transportation ecosystem via foodpanda and pandamart, creating seamless home-dining experiences. Future plans see expanding this exemplary globally to elevate brew occasions worldwide.

Carlsberg Asia’s Digital Ambition

These engagements reenforce Carlsberg Asia’s ambition to redefine integer partnerships done innovation, collaboration, and consumer-centric strategies. Further announcements astir campaigns and activations nether each business are expected.

About Carlsberg Asia

Established successful 1847 by brewer J.C. Jacobsen, nan Carlsberg Group is 1 of nan starring brewery groups successful nan world, pinch a beingness successful much than 125 markets and complete 37,000 employees. The Group’s intent of “brewing for a amended coming and tomorrow” is supported by responsible and sustainable practices.

Carlsberg Asia comprises 8 operating markets: Cambodia, China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. With 34 breweries and astir 12,000 labor crossed nan region, nan Asia Regional Office is based successful Hong Kong.