Apple Tv+ Price Jumps 30% To $12.99 Monthly

Apple is raising nan monthly value of its Apple TV+ streaming work to $12.99, marking a 30% summation from nan erstwhile $9.99 subscription price.

The updated value takes effect for caller customers starting Thursday and will effect existent subscribers 30 days aft their adjacent renewal date.

It’s worthy noting that nan yearly subscription complaint remains unchanged astatine $99.99. Apple besides isn’t changing nan value for nan Apple One bundle of services, which starts astatine $19.95 per month.

Apple TV+, for illustration different streaming services, has been steadily expanding its subscription prices. In 2023, Apple raised nan price of nan Apple TV+ monthly subscription from $6.99 to $9.99. The latest value hike marks nan 3rd clip Apple has raised nan subscription value for its streaming work since its motorboat successful 2019 astatine $4.99 per month.

The value hike comes arsenic The Information reported earlier this twelvemonth that Apple is losing more than $1 cardinal per year connected its streaming service, making it nan only work successful Apple’s portfolio that isn’t profitable.

Despite Apple TV+ productions earning thousands of nominations and wins, nan streaming work has lagged down Netflix, Disney+, and Amazon Prime Video successful subscriber count.

Last month, Apple announced that it landed a record-breaking 81 Emmy Award nominations, pinch nan celebrated thriller bid Severance starring arsenic nan year’s most-nominated series.