Apple's Latest Ai Project May Be A Web Search Tool

Apple continues to activity a foothold successful nan artificial intelligence race, and its adjacent effort could bring nan institution into web search. Mark Gurman astatine Bloomberg reports that Apple is building a hunt level that it whitethorn incorporated into its AI-driven overhaul of Siri. Sources said nan tool, internally called World Knowledge Answers, could besides beryllium added to nan Safari web browser and nan Spotlight smartphone hunt interface.

Apple's efforts successful AI person been nether nan microscope since nan lackluster introduction of Apple Intelligence astatine WWDC 2024. Since then, nan institution appears to still beryllium foundering, pinch its revitalized and AI-empowered Siri now not owed to get until 2026. This projected hunt instrumentality would beryllium portion of that planned Siri re-launch adjacent spring.

Some halfway aspects of Siri are still up successful nan air. The institution has reportedly trialed using Google's Gemini to powerfulness a type of nan AI assistant, though it hasn't committed to utilizing that approach. Considering an extracurricular business for this captious characteristic is 1 way Apple could return to bolstering its AI offerings. CEO Tim Cook has besides said nan institution is open to acquisitions to prosecute its existent roadmap. There were moreover rumors that nan institution had its eyes on snapping up Perplexity.

Apple has historically avoided getting progressive successful search, but this improvement could bespeak really much of its imaginable customers are turning to AI chatbots to entree accusation online. And peculiarly if nan institution brings an AI action to Safari, Apple mightiness beryllium capable to compete much straight to different tech fields that connection their own-branded chatbots, specified arsenic Google pinch Gemini aliases Microsoft pinch Copilot. It could besides tie person to parity pinch AI companies that are entering nan browser game, specified arsenic Perplexity and OpenAI.