Apple Nears Deal To Pay Google $1b Annually To Power New Siri, Report Says

In Brief

Apple is nearing a woody pinch Google that would spot nan iPhone shaper salary nan tech elephantine astir $1 cardinal a twelvemonth for a civilization type of Google’s Gemini AI exemplary to powerfulness its overhaul of Siri, according to a caller study from Bloomberg.

The move is simply a large 1 for Apple, which has traditionally relied connected its ain exertion but plans to usage Google’s exemplary arsenic a impermanent solution until its ain AI becomes powerful enough, including to powerfulness a slate of upcoming features for nan sound assistant.

The civilization AI model’s 1.2 trillion parameters — a measurement of nan software’s complexity and capacity — would acold transcend nan level of Apple’s existent models. For context, nan existent cloud-based type of Apple Intelligence uses 150 cardinal parameters, meaning Google’s exemplary would beryllium astir 8 times much complex.

Apple had besides considered utilizing AI models from OpenAI and Anthropic earlier this year. After testing models from each 3 companies, Apple chose to move guardant pinch Google.

According to Bloomberg, nan overhauled Siri is expected to motorboat adjacent spring. However, since nan motorboat is still months away, plans for nan revamp could change.

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