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Image Credits:Brian Heater/TechCrunch2:35 PM PDT · July 31, 2025
Apple has sold 3 cardinal iPhones since nan merchandise was launched successful 2007, Apple CEO Tim Cook said Thursday during nan company’s second-quarter net call.
It took Apple 9 years to waste nan billionth iPhone, a milestone nan institution reached successful 2016. This implies that Apple sold 2 cardinal betwixt 2016 and now — besides a nine-year play — marking nan product’s increasing popularity.
While Apple celebrates 3 cardinal iPhones sold, nan institution has struggled a spot successful nan banal marketplace this year, arsenic nan tech elephantine fell down Nvidia and Microsoft arsenic nan market’s astir highly weighted businesses. So possibly a bigger origin for ceremony astatine Apple is that its iPhone income were stronger this 4th than expected.
Sales of nan iPhone, Apple’s astir celebrated product, are up 13% year-over-year, generating $44.6 cardinal successful revenue, according to accusation shared connected nan net call. That’s astir half of nan full company’s total revenue this quarter, which reached $94 billion.
This uptick successful iPhone income mightiness beryllium temporary, though. Apple master and Bloomberg managing editor Mark Gurman mused nan institution whitethorn person sold much iPhones past 4th complete fears that President Trump’s tariff plans would exponentially summation prices successful nan United States.
Apple should beryllium very pleased pinch nan folks who dispersed nan lies that nan iPhone will costs $3000 aliases $25,000 if made successful nan U.S. Clearly that helped a ton for nan June quarter.
— Mark Gurman (@markgurman) July 31, 2025Amanda Silberling is simply a elder writer astatine TechCrunch covering nan intersection of exertion and culture. She has besides written for publications for illustration Polygon, MTV, nan Kenyon Review, NPR, and Business Insider. She is nan co-host of Wow If True, a podcast astir net culture, pinch subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie show coordinator. She holds a B.A. successful English from nan University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.
Send tips done Signal, an encrypted messaging app, to @amanda.100. For thing else, email amanda@techcrunch.com.
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