Published on October 16, 2025
Angola has been officially named nan big state for ITB Berlin 2026, nan world’s largest recreation waste and acquisition show, marking a historical infinitesimal for nan African tourism manufacture and nan 60th loop of nan waste and acquisition show. This follows nan signing of a business statement betwixt nan Ministry of Tourism of Angola and Messe Berlin, nan show’s organizers. This collaboration capture’s Angola’s emerging value successful nan world tourism marketplace and reflects nan country’s desire to beryllium 1 of nan astir move recreation destinations successful Africa.
The signing ceremonial successful Berlin featured Angola’s Minister of Tourism, Márcio de Jesus Lopes Daniel, and Messe Berlin’s COO, Dirk Hoffmann. With nan signing of this agreement, Angola will beryllium embarking connected its first wide spectrum world tourism accommodation and services trading initiative. This positions nan state to beryllium 1 of Africa’s astir vibrant, diversified, and culturally enriched nations to visit.
Showcasing Angola’s Tourism Potential
ITB Berlin 2026 will beryllium held from 3 to 5 March 2026 astatine nan Berlin Exhibition Grounds. As nan charismatic big country, Angola will person a salient level to showcase its tourism offerings, taste heritage, and earthy attractions to a world assemblage of recreation professionals, investors, and media. The business is expected to fortify Angola’s visibility successful world tourism markets and pull caller world partnerships and finance opportunities.
The arena will characteristic Angola’s tourism highlights—from its pristine Atlantic coastline and immense savannahs to nationalist parks, waterfalls, and godforsaken landscapes—offering nan world a glimpse into nan country’s bonzer earthy and taste diversity. The business is portion of Angola’s ongoing efforts to diversify its system done tourism and sustainable recreation initiatives.
Introducing Angola’s New Tourism Identity
As portion of nan announcement, Angola unveiled its caller destination brand: “Visit Angola – The Rhythm of Life.” The motto reflects nan country’s energetic culture, earthy beauty, and nan vibrancy of its people.
Minister Márcio de Jesus Lopes Daniel expressed that nan business pinch ITB Berlin represents a milestone for Angola’s tourism ambitions. “This is an unthinkable opportunity to showcase Angola’s diversity, culture, and earthy beauty connected 1 of nan world’s astir prestigious stages,” he said.
Dirk Hoffmann, COO of Messe Berlin, noted that Angola’s caller tourism personality captures nan principle of a rising African destination. “With its motto ‘The Rhythm of Life,’ Angola is making a bold entranceway connected nan world tourism stage. It’s an honour to person Angola arsenic our big partner for nan 60th day of ITB Berlin.”
Angola’s Rise arsenic an Emerging African Tourism Destination
Angola remains 1 of Africa’s lesser-known yet promising recreation destinations. With immense untouched landscapes, nationalist parks, and rich | taste heritage, nan state offers a unsocial operation of adventure, nature, and authenticity. From nan scenic Kalandula Falls and nan wildlife of Iona National Park to nan stunning beaches on nan Atlantic coast, Angola’s earthy attractions are drafting expanding attraction from world visitors seeking off-the-beaten-path experiences.
According to Julia Kleber, CEO of nan Kleber Group, which useful intimately pinch Angola’s tourism board, “Angola inspires travellers pinch its contrasts—from chaotic coastlines and majestic waterfalls to godforsaken landscapes and ancient stone formations. We are proud to coming Angola arsenic a new, authentic destination connected nan world tourism stage.”
A Global Platform for Tourism Collaboration
As nan charismatic big country, Angola will play a cardinal domiciled astatine ITB Berlin 2026. The state will lead nan opening gala connected 2 March 2026 astatine CityCube Berlin, presenting an immersive acquisition of Angolan civilization done music, dance, and gastronomy. Throughout nan three-day event, Angola will characteristic tourism products, finance opportunities, and networking sessions aimed astatine fostering collaboration pinch world tourism stakeholders.
For travellers and nan world tourism community, this business is expected to unfastened caller recreation possibilities successful Africa and fortify Angola’s positioning arsenic a sustainable and culturally rich | destination.
ITB Berlin’s 60th Anniversary: A Celebration of Global Tourism
The 2026 version of ITB Berlin will people nan 60th day of nan world-renowned recreation waste and acquisition show. Since its inception successful 1966, ITB has evolved into a world tourism platform, expanding its footprint crossed nan world pinch editions for illustration ITB Asia, ITB China, ITB India, and soon ITB Americas. Over six decades, ITB has helped style world tourism trends and fostered world practice betwixt destinations, businesses, and policymakers.
By choosing Angola arsenic its 2026 big country, ITB Berlin highlights nan increasing value of Africa successful nan early of world tourism. The continent’s rich | biodiversity, taste diversity, and increasing tourism infrastructure coming immense imaginable for finance and visitant maturation successful nan coming decade.
Boosting Travel and Tourism Opportunities
The Angola-ITB Berlin business represents a broader inclination of African destinations stepping onto nan world tourism stage. For tourists, it opens a gateway to observe Angola’s pristine landscapes and vibrant communities. For nan recreation industry, it offers caller opportunities to create tourism infrastructure, beforehand taste exchange, and put successful emerging African markets.
This collaboration is expected to use some Angola and nan broader region by encouraging sustainable tourism development, creating employment, and attracting world travellers seeking caller destinations beyond accepted routes.
A Defining Moment for Angola and African Tourism
Angola’s assignment arsenic nan charismatic big for ITB Berlin 2026 is simply a monumental opportunity for nan state arsenic some a big and a personnel of nan tourism family. It is grounds to Angola’s rising position arsenic a culturally rich | and people beautiful country. Angola is getting fresh to show nan world what to spectacle successful Berlin. Angola is fresh to showcase its ain recreation potential, and spot Africa firmly connected nan world tourism stage!
With nan slogan, “Visit Angola – The Rhythm of Life”, Angola is calling connected nan world to acquisition nan diversity, authenticity, and stunning beauty of 1 of Africa’s astir breathtaking nations.