GREENVILLE, S.C. — In an early preview of a imaginable 2028 statesmanlike campaign, Kentucky Gov. Andy Beshear deed nan roadworthy crossed South Carolina this week, testing a connection focused connected really to turn nan Democratic coalition.
“The actions of nan Trump management are providing a immense opportunity for Democrats to spell retired and regain nan spot of nan American group to beryllium nan statement of communal sense, communal crushed and getting things done,” Beshear, 47, told national members gathered astatine nan South Carolina AFL-CIO normal successful Greenville connected Wednesday.
“When we present and make people’s lives better, they’re consenting to ballot successful different ways. They’re consenting to support different people, and that’s wherever we’ve sewage to be,” nan Kentucky governor, who is serving his 2nd word successful a deep-red state, added.
Throughout his remarks to voters successful Greenville and astatine mini gatherings of section Democratic officials from Columbia to Charleston, Beshear laid retired a blueprint for Democrats to triumph backmost agrarian voters, national voters, independent voters and moreover Republicans — euphony to nan ears of Democratic voters still emotion nan sting of 2024’s losses and eager to perceive astir really nan statement tin emergence again.

Though he insisted that his recreation to South Carolina came astir partially because of his son’s shot tourney adjacent Charleston, Beshear hasn’t been coy astir his statesmanlike aspirations earlier arriving successful nan authorities that voted first successful past year’s Democratic statesmanlike primaries. And his transportation sounded very overmuch for illustration thing he could waste to voters selecting nan party’s adjacent nationalist leader successful a fewer years’ time.
In an question and reply pinch NBC News’ “Meet nan Press” conscionable days earlier he arrived successful South Carolina, Beshear said he would “take a look” astatine launching a statesmanlike run successful 2028. He’s astatine slightest nan 4th Democratic elected charismatic to publically sojourn nan authorities this year, arriving conscionable a week aft California Gov. Gavin Newsom and respective weeks aft Govs. Wes Moore of Maryland and Tim Walz of Minnesota. Rep. Ro Khanna, D-Calif., besides has an arena planned successful nan authorities later this week.
Winning backmost ‘everyday’ voters
At extremity aft stop, Beshear notes that he knows really to triumph voters successful traditionally Republican areas. After all, he’s done it twice.
The first clip was successful 2019, erstwhile he won his first gubernatorial predetermination by little than half a percent point, beating incumbent GOP Gov. Matt Bevin. In 2023, Beshear improved his margins, beating then-state Attorney General Daniel Cameron, a Republican, by 5 percent points.
Meanwhile, President Donald Trump won Kentucky by almost 26 percent points successful 2020 and by complete 30 percent points successful 2024.
“We person a immense opportunity correct now. Donald Trump is tearing isolated our antiauthoritarian norms,” Beshear told national members astatine nan Greenville event. “He’s gutting nan societal information net. He’s weaponizing our nationalist guards. He’s fraying our world alliances, and he is decimating our intelligence organization and our nationalist wellness expertise.”

All of that, Beshear explained, makes it a premier opportunity for Democrats to “win backmost voters who person been progressively skeptical of that Democratic brand. But it’s going to return focus, and it’s going to return discipline. We’ve sewage to talk to group and not astatine them, and we person to explicate our why.”
That past portion — “explain our why” — was Beshear’s main task for Democrats crossed nan state.
“The Democrats are existent bully astatine nan ‘what,’” Beshear told Democratic strategists and elected officials gathered Wednesday successful Columbia. “I mean, our argumentation positions are 10 times longer than anybody else’s.”
“But what we seldom talk astir is why we’re for that policy,” nan politician added. “For me, my ‘why’ is my faith. I’m guided by nan aureate norm that says I emotion my neighbour arsenic myself and nan parable of The Good Samaritan that says, ‘Everyone is my neighbor.’ And erstwhile you explicate your ‘why,’ moreover erstwhile you make reliable decisions, moreover successful states for illustration excavation and yours, it creates nan grace and nan abstraction for group to disagree.”
The governor, successful Greenville, added, “this is really I won areas successful eastbound Kentucky — Appalachia — that usually ballot for Republicans by ample margins.”
Beshear’s cross-party entreaty successful a deep-red authorities is charismatic to South Carolina Democrats, who activity nether Republican supermajorities successful nan authorities House and Senate and haven’t controlled nan governor’s mansion since erstwhile Gov. Jim Hodges vanished his tenure successful 2003.
“One point I for illustration astir Gov. Beshear, particularly for this state, is that way grounds of being capable to entreaty to nan mundane personification crossed statement lines,” authorities Sen. Tameika Isaac Devine told NBC News. “I deliberation we’re going to person to person personification who tin not only excite group but really has a way grounds of getting elected and getting worldly done.”
At nan Columbia event, Hodges introduced Beshear, telling nan assembled Democrats to laughter and applause that, “One of nan reasons we want him present coming is … to talk astir thing that I deliberation we suffer show of sometimes arsenic Democrats, and that’s winning. Hodges added that he was asked, “If a definite politician would see moving for president, what would beryllium nan astir important property that he mightiness bring to nan table?”
“And I said, ‘Well, he knows really to win.’ That’s a awesome spot to start,” nan erstwhile politician said.
A medicine for nan Democratic Party
The politician utilized his events, which included respective meet-and-greets pinch section Democratic leaders and elected officials, to connection his statement a measurement to move guardant done nan 2nd Trump word and into a post-Trump era.
“We’ve sewage to beryllium much than conscionable against someone. We’ve sewage to beryllium for something, and that wide ‘something’ has to beryllium a amended life for nan American people,” Beshear told NBC News successful an question and reply successful Greenville.
Later, during nan Columbia meet-and-greet event, Jeremy Jones, nan chair of Young Democrats of Central Midlands, told NBC News that he's “been an Andy instrumentality for a agelong time.”
Asked to picture what he hopes to spot successful a imaginable early Democratic statesmanlike nominee, Jones said, “Someone who is simply a bully leader, very aggressive, knows really to conflict backmost and beryllium unapologetically Democrat, moreover if it’s not popular.”
Minutes later, Beshear, successful a little reside to attendees, said, “We’ve sewage to speak out, moreover successful places wherever we mightiness beryllium successful nan super-minority. We’ve sewage to beryllium unapologetically nan Democrats that we are. And we person to show group that erstwhile you elite us, we assistance up Democrats, Republicans and independents.”
After facing steep losses successful nan 2024 statesmanlike election, salient Democratic officials started pointing fingers, blaming Democrats’ problems connected nan insistence that supporters usage inclusive connection aliases connected nan aging statement officials who refused to measurement aside. Sen. Elissa Slotkin, D-Mich., told POLITICO that alternatively of nan word “oligarchy,” Democrats should obstruction against “kings.” And erstwhile Democratic National Committee Vice Chair David Hogg earned a rebuke from DNC Chair Ken Martin aft he announced his plans to boost superior challengers against aging Democratic elected officials.
On Wednesday, during nan arena successful Columbia, Beshear appeared to return Slotkin’s broadside connected nan connection argument, “Every Kentuckian, including myself, knows astir a twelve group that are nary longer pinch us. A kid of God taken acold excessively soon. I didn’t suffer 1 of my friends to constituent usage disorder. I mislaid them each to addiction.”
“Another example,” Beshear added, invoking nan monolithic GOP-backed home argumentation package that President Donald Trump signed earlier this period called nan “One Big Beautiful Bill Act.” “That big, disfigured measure is not only going to gut agrarian wellness attraction and deed our agrarian economies, it’s going to alteration nutrient assistance each complete this country. We’re not going to beryllium capable to alteration and push backmost connected that if we opportunity it’s going to summation nutrient insecurity; what it’s going to do is make group spell hungry.”
Both comments earned nods and sounds of support from nan dozens of Democrats gathered astir nan room.
Democrats person been grappling pinch questions astir property and acquisition since earlier erstwhile President Joe Biden, 82, dropped retired of nan 2024 statesmanlike title amid wide concerns astir his statement capacity and whether he was up to nan job. Beshear called connected his statement to “empower” young leaders and encouraged young Democrats to “embrace” activity positions.
“For me, I dislike this building 'young leader' because, if you’re leading, you’re already a leader, and making judge that we don’t person pejorative position for those that we ought to beryllium lifting up and listening to,” nan politician told NBC News.
The first test: 2026
Beshear will chair nan Democratic Governors Association successful nan 2026 midterm elections, helping nonstop attention, votes and money to 36 gubernatorial races crossed nan nation.
In an interview, he said that he plans to usage his position to definitive his fierce guidance to nan “One Big Beautiful Bill Act,” which, successful part, imposed monolithic backing cuts to Medicaid and nutritional assistance programs.
“Democrats tin and should get retired location to make judge that we’re telling nan American group what this measure is going to do, and who is doing it to them, because nan midterms could beryllium a beardown rebuke to ripping wellness attraction distant from truthful galore people, to firing truthful galore wellness attraction workers, and hopefully springiness america nan opportunity to undo a batch of this damage,” Beshear said.
Longer term, nan politician said, he hopes that his telephone for Democrats to attraction connected nan issues astir important to American families will entreaty to voters connected some sides of nan aisle.
“I want to move — to nan grade my sound tin thief this state — conscionable past nan changeless ‘R versus D’ and even, and moreover past, possibly nan word bipartisan to nonpartisan,” Beshear said successful an interview. “Because a batch of these things — creating caller jobs, improving roads and bridges — they’re not reddish aliases bluish and, and they assistance everybody up.”
Beshear moreover credited his state’s 2 Republican senators for, astatine times, “doing nan correct thing.”
“If we’re going to get to that spot wherever we dainty issues that shouldn’t beryllium partisan arsenic nonpartisan, past we’ve sewage to beryllium consenting not only to activity together, but to springiness in installments wherever credit’s owed erstwhile personification does nan correct thing,” he said. “[GOP Sens.] Rand Paul and Mitch McConnell are against tariffs. That’s a bully thing.”
In Charleston connected Thursday morning, his connection seemed to please immoderate attendees.
“I deliberation he made a really bully point, which is his ‘why,’ is his faith, he treats everybody nan same. He utilized nan parable of The Good Samaritan,” Towner Magill, 37, told NBC News aft proceeding Beshear speak astatine a meet-and-greet event. “I’m benignant of tired of seeing group connected nan Democratic broadside vilifying group connected nan right, whether we person disagreements aliases not.”
“We’re not getting together pinch organization members anymore,” Magill added. “I want personification astatine nan apical who is going to make that easier, nan ambiance and this state easier.”

Alexandra Marquez
Alexandra Marquez is simply a authorities newsman for NBC News.