American Eagle Says Sydney Sweeney Ad 'is And Always Was About The Jeans'

American Eagle Outfitters responded to backlash complete its caller ads featuring character Sydney Sweeney, saying its run "is and ever was astir nan jeans."

The retailer generated wide scrutiny this week aft launching its denim-focused autumn run that featured Sweeney. The tagline read: "Sydney Sweeney has awesome jeans."

Many online accused American Eagle of promoting eugenics, "white supremacy" and "Nazi propaganda" pinch nan campaign, implying that nan institution was besides promoting nan genes of a white, blond female pinch its play connected words.

"Genes are passed down from parents to offspring, often determining traits for illustration hairsbreadth color, characteristic and moreover oculus color," Sweeney says successful 1 of nan video clips, earlier nan camera pans up to her bluish eyes. "My jeans are blue."

But American Eagle rejected that conception Friday successful its statement posted to societal media.

"Her jeans. Her story," nan station read. "We'll proceed to observe really everyone wears their AE jeans pinch confidence, their way. Great jeans look bully connected everyone."

Representatives for Sweeney did not instantly respond to a petition for remark regarding nan brand's caller statement.

Sweeney has not publically commented connected nan backlash to nan campaign.

The celebrity, who roseate to fame acknowledgment to starring roles successful "The White Lotus" and "Euphoria," appeared successful more than a twelve posts connected American Eagle's Instagram earlier nan institution swapped nan featured model.

Some commenters, who pointed retired that nan caller exemplary appeared to beryllium nonwhite, were speedy to telephone nan company's caller station "damage control."