American Eagle's Stock Soars After Trump Praises Sydney Sweeney Ad

The American Eagle-Sydney Sweeney “great jeans” contention has fixed measurement to Wall Street euphoria — acknowledgment to President Donald Trump.

The clothing brand's banal skyrocketed Monday aft Trump praised nan company’s denim advertisement featuring nan "White Lotus" and "Anyone But You" star.

The institution has travel nether occurrence from immoderate societal media users for its “Sydney Sweeney Has Great Jeans” campaign. Critics connected X and TikTok have described nan advertisement arsenic promoting “eugenics” for its wordplay connected genetics.

Voices connected nan correct celebrated nan advertisement arsenic a triumph against "woke" practice successful media. Trump added to that chorus Monday successful a Truth Social post Monday, calling it “the “HOTTEST” advertisement retired there." Shares of American Eagle past surged; they were up much than 20% arsenic of astir 1 p.m. ET.

The advertisement run uses a play connected words to picture Sweeney’s “great genes.” “Genes are passed down from parents to offspring, often determining traits for illustration hairsbreadth color, characteristic and moreover oculus color,” Sweeney says in nan ad. “My jeans are blue.”

In his Truth Social post, Trump criticized “woke” advertizing from companies specified arsenic Jaguar and Budweiser but said Sweeney’s advertisement has led to jeans “flying disconnected nan shelves.” He besides antecedently described Sweeney ad arsenic “fantastic” aft being told nan character was a registered Republican.

NBC News has reached retired to Sweeney's representatives for comment.

American Eagle did not instantly respond to a petition for remark connected its stock's performance. Last week it said nan advertisement "is and ever was astir nan jeans."

The retailer has underperformed truthful acold successful 2025. Even pinch Monday's gains, nan banal was down much than 20% truthful acold this year. The company's first-quarter results missed expectations. It mislaid $85 cardinal during nan three-month play that ended successful May, pinch income falling 3%.

And while Trump’s words are boosting nan company’s stock, his waste and acquisition policies person threatened its profit margins. Chief Financial Officer Michael Mathias told investors during a May net telephone that tariffs would costs nan institution $40 cardinal arsenic nan institution tries to mitigate their impacts.

The institution besides pulled its full-year financial guidance successful May, citing economical uncertainty. At nan time, retailer said it expected income to autumn again during nan existent quarter.