Amazon To Begin Testing Ai Tools For Film And Tv Production Next Month

In Brief

Last summer, Amazon MGM Studios launched a dedicated AI Studio to create proprietary AI devices to streamline TV and movie production, pinch a attraction connected areas for illustration improving characteristic consistency crossed shots and supporting pre- and post-production.

According to a study from Reuters, those devices are now fresh to move beyond soul testing. Amazon will statesman a closed beta programme successful March, inviting manufacture partners to effort retired its AI tools.

Amazon said it anticipates sharing first outcomes from nan programme by May. The institution chose not to supply further specifications connected nan developments erstwhile approached by TechCrunch for a comment.

The AI Studio is collaborating pinch notable producers for illustration Robert Stromberg, known for “Maleficent,” Kunal Nayyar from “The Big Bang Theory,” and erstwhile animator Colin Brady from Pixar to study nan champion measurement to instrumentality these tools. Amazon is besides tapping Amazon Web Services for support and intends to activity pinch respective LLM providers.

Albert Cheng, who heads nan AI Studios initiative, emphasized that nan extremity is to support imaginative teams, not to switch them. The attraction is connected improving ratio and reducing costs while ensuring that intelligence spot is protected and AI-generated contented isn’t absorbed into different AI models. One illustration utilized is Amazon’s “House of David” series, which featured 350 AI-generated shots successful play two. 

​However, nan emergence of take of AI successful Hollywood has stirred up plentifulness of debate. Many group successful nan manufacture interest astir what it intends for jobs, creativity, and nan early of filmmaking. 

The conversations astir AI are only getting louder arsenic much companies research pinch these caller tools. For instance, Netflix has besides jumped connected nan AI bandwagon, pinch Co-CEO Ted Sarandos revealing that its bid “The Eternaut” used generative AI to create a building illness scene.

In caller years, Amazon has cited its occurrence pinch AI arsenic a facet successful layoffs. The institution precocious eliminated 16,000 jobs successful January, pursuing 14,000 layoffs past October.

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