Amazon’s New Ai Shopping Tool Tells You Why You Should Buy A Recommended Product

Amazon has been stuffing AI features into its shopping acquisition for nan past fewer years now. Today, nan institution unveiled a caller characteristic called “Help maine decide,” which takes into relationship your searches, browsing and shopping history connected Amazon to propose products and picture why a peculiar merchandise is correct for you

For example, if you’re shopping for a camping tent, and person looked astatine sleeping bags for 4 people, stoves, and person bought camping boots, Help maine determine would propose an all-season, four-person lukewarm tent. The instrumentality will initially instrumentality to nan value scope you’re presently browsing, but it tin besides propose cheaper aliases much costly items if you take to spot much options.

Amazon says nan “Help maine decide” fastener will show up aft a personification has browsed done galore akin listings. The fastener is besides located nether nan “Keep shopping for” action astatine nan apical of nan homepage.

Image Credits: Amazon

“Help Me Decide saves you clip by utilizing AI to supply merchandise recommendations tailored to your needs aft you’ve been browsing respective akin items, giving you assurance successful your acquisition decision,” Daniel Lloyd, vice president of personalization astatine Amazon, said successful a statement.

Amazon said it is utilizing ample connection models on pinch AWS’ generative AI app service, Bedrock, hunt work OpenSearch, and proposal work SageMaker for nan tool.

The characteristic will beryllium disposable to consumers successful nan U.S. connected nan Amazon Shopping app connected iOS and Android, and connected nan web.

Image Credits: Amazon

Over nan past year, nan e-commerce institution has implemented aggregate shopping devices to thrust much purchases. Last year, it introduced an AI adjunct Rufus, which sought to help reply personification questions astir products. Then successful October 2024, it added AI-powered shopping guides for complete 100 categories, and this year, it started providing audio product and reappraisal summaries.

And past successful September, it debuted Lens Live, which lets users constituent their telephone camera astatine things astir them successful nan world and get merchandise suggestions connected Amazon.

Google, OpenAI and Perplexity person besides been investing successful AI-powered shopping devices to thrust much sales.