Amazon Refutes Report That It Raised Prices Of Popular Items Since Trump Took Office

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Amazon, AWS, robotics, AI agentsImage Credits:Matthias Balk/picture confederation / Getty Images

11:39 AM PDT · July 28, 2025

A report successful The Wall Street Journal (WSJ) past week recovered that prices connected Amazon’s low-cost essentials had risen since President Trump announced his plans for massive tariffs connected world goods. Amazon responded pinch a lengthy blog station successful consequence to nan article, which describes nan WSJ’s reporting arsenic “fundamentally flawed.”

WSJ analyzed nan prices of 2,500 communal Amazon items for illustration cough drops, antibacterial wipes, and chickenhearted broth, determining that nan prices of these items accrued connected mean by 5% from Trump’s inauguration connected January 20 to July 1.

Amazon accused WSJ of “cherry-picking” information and ignoring different factors surrounding nan costs of definite products. According to Amazon, immoderate of WSJ’s findings were inaccurate because items for illustration a Dove deodorant and a battalion of Yogi Tea bags were connected waste successful January, erstwhile WSJ retrieved its first pricing data. Amazon says that nan value summation connected these items occurred owed to nan promotion ending, not ostentation aliases tariffs.

Amazon’s pricing is often dynamic, starring to fluctuations, which is why a random sampling crossed products astatine a constituent successful clip makes consciousness for an study for illustration this. That Amazon felt it had to respond to this study suggests nan institution is delicate astir nan taxable and could moreover fearfulness retaliation from nan Trump administration.

Amazon costs aside, customers whitethorn observe flimsy upticks successful costs connected celebrated items. Per nan U.S. Bureau of Labor Statistics’ June report, user prices roseate 0.3% connected nan month, aliases 2.7% connected nan year.

Amanda Silberling is simply a elder writer astatine TechCrunch covering nan intersection of exertion and culture. She has besides written for publications for illustration Polygon, MTV, nan Kenyon Review, NPR, and Business Insider. She is nan co-host of Wow If True, a podcast astir net culture, pinch subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie show coordinator. She holds a B.A. successful English from nan University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.

Send tips done Signal, an encrypted messaging app, to @amanda.100. For thing else, email amanda@techcrunch.com.

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