Amazon Rebrands Its Starlink Competitor To Amazon Leo

Amazon is making its outer connection web a spot much charismatic pinch a rebrand. The institution has announced that Project Kuiper will now beryllium called "Amazon Leo," a motion to nan truth that its web is composed of satellites successful debased Earth orbit.

Project Kuiper's travel to becoming a due Amazon marque has been a agelong one. The institution introduced nan project successful 2019 pinch nan extremity of offering net successful regions without a reliable connection, done a projected constellation of complete 3,000 satellites that could broad 95 percent of nan world organization successful high-speed internet. That constellation has yet to afloat return shape, however. In nan years pursuing nan Project Kuiper reveal, Amazon launched prototype satellites, elaborate plans for a space laser mesh network and showed disconnected the antennas customers will usage to link to its network, but it didn't really launch nan first 27 satellites successful its constellation until April 2025.

In comparison, its competitor Starlink has had a overmuch faster description . SpaceX launched nan Starlink outer net work successful beta successful 2020, and has rapidly expanded it since then. Now SpaceX has a deal pinch T-Mobile for satellite-enabled texting, and has struck up partnerships pinch airlines to trial aliases connection internet relationship connected flights. Rebranding Project Kuiper to Leo suggests Amazon is yet fresh to deliberation astir its outer web arsenic a merchandise successful its ain right, but nan institution still has immoderate catching up to do.

Amazon hasn't shared a day for erstwhile its outer net work will beryllium wide disposable for individual and commercialized use, but you tin sign-up connected nan Amazon Leo website to person updates arsenic nan institution useful towards launch.