Amazon Prime Day Ends July 11: Here's Everything To Know Before The Sale Ends

Impending value hikes owed to tariffs could effect really overmuch shoppers expect to prevention and purchase, though we will person to hold and see.

When asked if shoppers tin expect akin savings arsenic successful years past amidst tariffs, an Amazon spokesperson told ZDNET successful April that nan institution remains committed to providing customers nan lowest prices and other savings during shopping events for illustration Prime Day. 

"We're pleased by nan beardown consequence from trading partners to Prime Day 2025 and look guardant to bringing customers discounts crossed a wide action of products. As always, Amazon continues to attraction connected providing customers consistently nan lowest prices arsenic good arsenic awesome other savings during our woody events crossed nan widest action of products, pinch fast, reliable delivery. We're moving pinch our broad, varied scope of weighted trading partners successful our shop to support them successful adapting to nan processing situation while maintaining debased prices for customers," nan Amazon spokesperson said.

Contrary to rumors circulating connected nan net pursuing an April 29 White House property briefing, Amazon says it will not present listed tariff prices adjacent to products for sale. White House Press Secretary Karoline Leavitt called nan accusation of this maneuver "a dispute and governmental enactment by Amazon" during nan briefing.

Also: Sorry shoppers, Amazon says tariff costs characteristic 'Is not going to happen'

Four days successful 2025. Traditionally, Prime Day (both successful October and July) lasted 2 days. This year, for nan first clip ever, July Prime Day will beryllium extended by 2 days, jumping up to a 4 time waste arena aft respective years of notoriety arsenic 1 of nan astir celebrated two-day sales. 

However, arsenic pinch each waste events, support successful mind that location will beryllium lingering offers from Amazon and competing retailers. The ZDNET squad will screen nan champion deals connected top-tested tech before, during, and aft Prime Day, truthful I'll support you posted. 

Yes, you will request to beryllium a Prime personnel to shop this waste event.

If you're not a Prime personnel yet, you can join before Prime Day to receive member benefits like free shipping, entertainment, exclusive savings, and more. You tin also use a free trial to shop nan waste without paying arsenic agelong arsenic you cancel it wrong 30 days.

You tin expect galore deals spanning astir each merchandise category, including apical brands for illustration Apple, Dyson, and more. Prime Day is besides a awesome clip to people immoderate of nan champion savings of nan twelvemonth connected flagship Amazon products for illustration Echo Dots, Fire TVs, and more.

Amazon's announcement included fewer details, but nan institution did stock that location will beryllium deals "across much than 35 categories, including electronics, kitchen, beauty, and apparel, and get their shopping done early for Back-to-School, avoiding nan lines and enjoying fast, free transportation pinch Prime." As always, I'll stock much circumstantial specifications connected offers and savings opportunities erstwhile they go disposable to america (and you). 

Lightning deals are constricted clip promotions that popular up connected products connected Amazon. They often person a amount limite and a clip limit that creates urgency to shop. They tin beryllium recovered connected tons of categories, but are other prevalent during engaged shopping periods for illustration Prime Day. 

The easiest measurement to find lightning deals is to select for them.  According to Amazon, you tin do this easily. "If you're utilizing nan Amazon app, pat nan three-line paper astatine nan bottommost of nan surface and take nan Deals & Savings button. Then pat Today's Deals and pat Filters. Finally, scroll down and, successful nan Browse by section, pat Lightning deals," nan institution says. 

Invite-only deals are typical offers aliases discounts that are not disposable to nan wide nationalist and require an invitation to access. Amazon uses these to thief negociate request for celebrated items and to support exclusivity. Amazon says you tin sign-up for invite-only deals for Prime Day, though it isn't guaranteed you'll beryllium invited. 

To complete an invite-only deal, Amazon outlies these steps: 

1. Request an invite: Find an invite-only Prime woody that you want and petition an induce connected nan merchandise page.
2. Check your email: After you petition an invite, we'll email you pinch information, including erstwhile invites will beryllium sent.
3. Get nan woody pinch an invite: If invited, you'll get an email pinch a nexus to acquisition nan deal, and accusation connected really agelong nan woody will beryllium available.

Prime Day not only slashes prices connected galore apical products connected Amazon, but it besides sparks generous title among different awesome retailers specified arsenic Walmart, Target, Costco, Best Buy, and more. This intends that you person a bully chance of scoring a merchandise you've been eyeing for a discount of 30%, 40%, 50%, and moreover much astatine Amazon, aliases nabbing nan very aforesaid aliases moreover amended discount elsewhere. 

Plus, Prime Day is typically worthy it for Amazon-exclusive products for illustration Fire TVs, Fire tablets, Echo devices, Ring doorbells and cameras, Fire Sticks, and more. While waste periods tin sometimes beryllium tricky to cognize if you're getting nan champion deal, Prime Day mostly does bring morganatic discounts, particularly connected tech. 

Yes. After a decade of Prime Day sales, different retailers person caught on. Multiple retailers will connection savings that overlap with, precede, aliases travel Amazon Prime Day. This year, I already saw concurrent income again from different awesome competitors for illustration Target, Walmart, and Best Buy during Amazon's Big Spring Sale. Expect galore retailers to driblet their prices to lucifer Amazon's erstwhile nan clip comes, and springiness customers for illustration you a prime of wherever to bargain from. We'll screen each nan champion deals connected apical tech during Amazon's Prime Day event, including deals surfacing elsewhere. 

Also: I'm a shopping editor, and these are nan apical early anti-Prime Day deals I'd shop now

Twice yearly. 

Amazon is known for its yearly Prime Day arena successful mid-July. Prime Day began successful July 2015, connected nan company's 20th birthday. However, nan unit elephantine has precocious expanded its waste periods to go much frequent. For nan past 2 years, Amazon added a waste called Prime Big Deal Days successful October, colloquially dubbed "October Prime Day." We expect nan aforesaid for this year. 

In 2024, Amazon launched its first-ever Big Spring Sale, a waste which reappeared this past March and ran for 2 days longer than last. 

Look astatine you, 2 steps ahead. Yes, location are loopholes to enjoying nan Amazon waste if you aren't already a Prime personnel aliases don't want to go 1 permanently. A celebrated maneuver is to motion up for a free 30-day trial, shop your favourite steals, and cancel earlier nan 30 days are up to debar getting charged. 

Also: Get entree to Prime Day deals moreover if you aren't a member

If you motion up for a Prime rank to return advantage of nan exclusive Prime Day sale, but you don't want to support it -- make judge to cancel earlier getting charged. ZDNET's created a how-to guide to make nan process easy for erstwhile you request it. 

Also: How to cancel your Prime membership

As a personnel of nan ZDNET staff, I only constitute astir deals myself aliases a squad personnel would want to bargain -- devices and products we desire, need, aliases would recommend. I look for deals wherever products are astatine slightest 20% disconnected (or hardly ever connected sale), utilizing established value comparison devices and trackers to find whether nan woody is connected waste and really often it drops.

I besides look complete customer reviews to find retired what matters to existent group who already ain and usage products successful nan deals I recommend. These recommendations whitethorn besides beryllium based connected my testing (or testing by different ZDNET expert), positive extended investigation and comparison shopping. The extremity is to present nan astir meticulous proposal to thief you shop smarter. ZDNET offers 33 years of experience, 30 hands-on merchandise reviewers, and 10,000 quadrate feet of laboratory abstraction to guarantee we bring you nan champion tech.

Plus, successful 2025, ZDNET refined its attack to deals, processing a measurable strategy for sharing savings pinch readers for illustration you. Our editor's woody standing badges are affixed to astir of our woody content, making it easy to construe our expertise to thief you make nan champion acquisition decision.