Amazon Launches A Low-price Standalone Shopping App, Amazon Bazaar, In Over A Dozen Markets

Amazon Haul, nan unit giant’s Shein and Temu competitor, launched past November, is getting its ain standalone app. On Friday, Amazon announced nan debut of Amazon Bazaar, a low-cost shopping destination disposable separately from nan main Amazon shopping app. On Bazaar, astir products are disposable nether $10, and immoderate are arsenic debased arsenic $2, nan retailer says.

The app, disposable connected Android and iOS, expands nan Amazon Haul inventory action to caller markets. But alternatively of packaging it arsenic a conception wrong Amazon.com aliases nan mobile companion, nan products will beryllium disposable successful their ain app. Initially, this app is disposable successful Hong Kong, nan Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, nan Dominican Republic, Jamaica, and Nigeria.

Amazon says much markets will summation entree to nan app successful nan months ahead.

Meanwhile, Amazon Haul, arsenic portion of Amazon’s main website and app, will stay disposable successful its existing markets, including the U.S., UK, Germany, France, Italy, Spain, Japan, and Australia.

Image Credits:Amazon

And, Bazaar, nan sanction fixed to this low-priced inventory successful prime different markets, remains disposable successful Mexico, Saudi Arabia, and the United Arab Emirates arsenic portion of nan retailer’s main website.

The move to create a standalone shopping destination for its cheaper inventory signals Amazon is ramping up nan title pinch nan low-cost Chinese shopping apps, for illustration Temu, Shein, and TikTok (TikTok Shop), which person seen wide take by younger users and others without arsenic overmuch disposable income to walk connected clothing, decor, electronics, and different family items.

The Bazaar app will connection these users “hundreds of thousands” of affordable products successful categories for illustration fashion, location goods, and manner products, nan retailer says. Product pages characteristic acquainted Amazon features for illustration customer reviews and prima ratings.

Customers usage their aforesaid Amazon credentials to shop and cheque out, wherever they tin usage Visa, Mastercard, aliases American Express. Orders will person to meet nan section minimum acquisition magnitude to suffice for free shipping. (This varies by market.) For smaller orders, a modular transportation interest is charged.

Shipments return astir 2 weeks aliases less, returns are free wrong 15 days of receipt, and Amazon offers multilingual customer support. The app itself supports six languages: English, Spanish, French, Portuguese, German, and Traditional Chinese.

The app will besides prosecute customers pinch interactive features for illustration societal fortunate draws and promotions — things popularized by nan Chinese shopping apps. New customers will besides person 50% disconnected their first transportation arsenic an inducement to effort nan app.