Amazon Event 2025 Live: Reactions To Echo Dot Max, Ring, Fire Tv, Kindle Scribe Colorsoft, More

Trending 1 hour ago
Amazon Devices and Services 2025 Panos Panay Alexa logo

Panos Panay, Amazon SVP, connected shape astatine nan Amazon Devices and Services 2025 event.

Nina Raemont/ZDNET

Follow ZDNET: Add america arsenic a preferred source on Google.


ZDNET's cardinal takeaways

  • Amazon hosted a Devices & Services arena today, September 30.
  • The arena featured caller Ring cameras, Echo speakers and displays, Fire TV devices, and a caller Kindle Scribe Colorsoft.
  • ZDNET was on-site astatine nan arena to supply nan astir up-to-date coverage.

Amazon has conscionable wrapped up its adjacent Devices and Services event, an invitation-only arena held connected September 30 successful New York City. The institution uses these events to present caller products, including Echo speakers and displays, Kindle e-readers, and Fire TVs.  

Also: The champion Alexa devices: Expert tested

The e-commerce institution announced a caller Kindle Scribe Colorsoft, arsenic good arsenic caller Ring Doorbells and cameras (including a afloat 4K lineup), Echo displays and speakers, Blink devices, and Fire TV products astatine nan arena -- each disposable for preorder opening today. We besides saw caller package features rolled out, including Alexa+ integrations successful Fire TVs and moreover a Search Party characteristic successful nan Ring app to find mislaid pets. 

How to watch nan 2025 Amazon Devices & Services event

Amazon held its 2025 Devices and Services arena arsenic an invitation-only property conference, truthful it wasn't livestreamed. However, ZDNET was on-site astatine nan arena and reported unrecorded to bring you afloat sum of each nan announcements Amazon made successful existent time. We besides went hands-on pinch nan caller products to stock our first impressions.

What products did Amazon launch?

Panos Panay pinch each products announced Amazon Devices and Services 2025
Nina Raemont/ZDNET

New Kindle Scribe lineup (including Colorsoft): Amazon has conscionable announced a caller Kindle Scribe lineup, which includes a Colorsoft exemplary -- nan first Scribe exemplary pinch a colour e-paper display. Panay explained that nan caller Scribe has perfected nan consciousness of penning connected paper, alternatively than a display. It's besides 40% faster than older models and has a unsocial colour processing technology.

"This brings nan real-world colors and doesn't blast your eyes. Same beforehand ray creation but pinch a colour filter. It feels correct -- it conscionable feels right. Same friction, aforesaid speed," Panay said of nan Kindle Scribe Colorsoft. "You want to make judge nan ink coming retired is nan colour you chose."

Also: Why I usage this $100 Android tablet much than my iPad Pro - and don't regret it

The Kindle Scribe costs $430, a Kindle Scribe pinch FrontLight is priced astatine $500, and nan Kindle Scribe Colorsoft costs $630. Amazon launched nan Kindle Colorsoft Signature Edition successful October 2024, followed by a 16GB Kindle Colorsoft and a Kids version

Echo Studio, Echo Dot Max, Echo Show 11, and Echo Show 8: Amazon introduced its caller Echo devices arsenic built for Alexa+. The caller devices are powered by nan AZ3 and AZ3 Pro processors, which are faster and much powerful, tin of processing AI requests for Alexa+. Their built-in AI features alteration them to process contextual consciousness from real-world accusation gathered by sensors passim your home. For example, it tin study patterns successful your location and alert you erstwhile thing happens retired of nan ordinary, specified arsenic if your beforehand doorway is near unlocked aft midnight. 

The caller Echo Studio is priced astatine $220, nan Echo Dot Max is $100, nan Echo Show 11 is $220, and nan Echo Show 8 is $180.

Also: 8 smart location gadgets I invested successful this twelvemonth - and really they're already paying off

While Amazon launched caller Echo Show 15 and 21 smart displays past year, nan institution hadn't released a caller Echo Dot, its astir celebrated smart speaker, since 2022. As for much caller smart speakers, Amazon launched nan Echo Spot successful July 2024, pursuing nan Echo Pop's motorboat successful May 2023. 

Ring cameras: Ring laminitis Jamie Siminoff announced a caller Retinal Vision exertion for nan Ring Video Doorbell. Improving nan image value and upgrading to 2K solution is simply a long-awaited upgrade coming to Ring video doorbells. "Retinal Vision is simply a multi-step process that starts pinch sensors that usage BSI pixels for superior debased ray performance," Siminoff said.

The caller 2K cameras see a Wired Doorbell Plus 2K for $180 and an Indoor Cam Plus 2K for $60.

Additionally, Ring is yet bringing 4K to its information cameras, announcing nan Outdoor Cam Pro 4K for $200, nan Spotlight Cam Pro 4K for $250, nan Wired Doorbell Pro 4K for $250, and nan Floodlight Cam Pro 4K for $280. All products are disposable for pre-order today.

Also: My favourite backyard spotlight camera conscionable deed its lowest value ever connected Amazon

The Elite doorbell is besides getting an upgrade pinch nan motorboat of nan caller Wired Doorbell Elite 4K. Amazon besides announced caller POE cameras: nan Outdoor Cam POE 4K and Spotlight Cam Pro POE 4K. 

As acold arsenic Ring package updates, here's what we heard:

  • Retinal Tuning: Amazon besides introduced Retinal Tuning, which enables consumers to customize their image value to lucifer nan segment they are viewing. 
  • Familiar Faces: Users tin adhd family members and friends to nan Ring app, arsenic nan caller Ring cameras will besides utilize facial nickname to place who's astatine nan doorway aliases who has been spotted by a camera.  
  • Alexa+ Greetings: Will fto Alexa enactment arsenic an "intelligent doorbell attendant," tin of managing deliveries and sending distant solicitors. Familiar Faces and Alexa+ Greetings will beryllium rolled retired to caller Ring devices successful December.
  • Search Party: Siminoff wrapped up nan Ring updates pinch a Search Party feature, which helps pet owners beryllium reunited pinch their mislaid pets. The characteristic initiates a hunt statement connected adjacent Ring cameras whenever a pet proprietor reports a mislaid pet done nan Ring app. The app will past notify adjacent neighbors if nan pet has been spotted connected immoderate of their cameras, allowing them to stock nan accusation pinch nan pet owner. 

Blink information cameras: The caller Blink products see nan Blink Mini 2K+ for $50, nan Blink Outdoor 2K+ for $90, and nan Blink Arc for $100, which features 2 Outdoor cameras that create a wide panoramic position of its sum area.

Fire TVs and Fire TV Stick 4K Select: Amazon refreshed nan Fire TV 4 Series, starting astatine $330, nan Fire TV 2 Series, starting astatine $160, and nan Fire TV Omni QLED Series. A caller Fire TV Stick 4K Select will besides beryllium disposable for $40.

The caller Fire TVs characteristic nan caller Amazon operating strategy called Vega OS, which moves nan institution distant from relying connected Android-based OS successful favour of this Linux-based proprietary alternative. They besides characteristic faster processing times and images that tin automatically set to nan room's lighting. The TVs will besides characteristic Dialog Boost to set nan volumes successful channels erstwhile nan voices are excessively quiet, but nan inheritance sound is excessively loud. 

Also: Amazon's Vega OS is being updated to Fire TVs this twelvemonth - here's why that's a large deal

Aside from maintaining hands-free Alexa, Amazon is besides introducing beingness sensors to its caller Omni Series TVs, featuring a characteristic nan institution is calling Omnisense. This allows you to group up your TV truthful that it turns connected erstwhile you participate nan room, though it remains unclear whether this beingness sensor tin beryllium utilized for routines and automations pinch different smart location products.

Live updates (refresh for changes)

By Kerry Wan, Managing Editor / Sept. 30 astatine 2:32 p.m. ET

The Amazon arena has ended, and nan reality of a $630 Kindle is starting to group in. Sure, nan technological advancements we're seeing pinch nan caller Scribe Colorsoft are admirable, but I wonderment if consumers are prepared to ammunition retired laptop/phone money for a note-taking tablet.

But also, should we expect nan upgraded processors and representation -- 2 upgrades that will apt trickly down to different Kindle models -- to beryllium nan logic for Amazon to raise nan prices crossed nan lineup successful nan future?

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 2:13 p.m. ET

I'm happy to study that nan Kindle Colorsoft is, successful fact, very thin. Here's what it looks for illustration beside nan iPhone Air (5.6mm).

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 11:10 a.m. ET

That's a wrap for nan keynote information of today's Amazon event. Panos Panay is backmost connected shape to denote that each nan products coming will beryllium disposable to preorder now. He reiterates that nan intent of Amazon's products is to beryllium simple, empowering, and blend into people's lives.

Now, for immoderate hands-on pinch nan products!

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 11:08 a.m. ET

We're wrapping nan keynote information of today's arena pinch immoderate precocious points for Alexa, including a caller Home Theater characteristic that synchronizes nan audio output of your Echo speakers to create an immersive listening experience. Apple, Google, and moreover Samsung person already tapped into exertion akin to this pinch their hardware, and it's astir clip Amazon did nan same.

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 11:00 a.m. ET

Amazon announced a big of Alexa+ features backmost successful Spring, and nan Echo bid has continued to beryllium its biggest driver. The celebrated smart location speakers now person caller versions, including nan Dot, Dot Max, Show 8, and Show 11. They're each powered by caller AZ23 and AZ23 Pro chipsets that thief them process AI quicker and on-device.

The processors besides alteration "Omnisense," which gives Alexa a amended consciousness of nan speakers' environment. 

Echo Max: $99

  • Features a caller 3D-knit cloth that has nary seams
  • "Accoustically transparent" for a vibrant sound
  • Enhanced drivers for triple nan sound of nan erstwhile version

Echo Studio: $219

  • Designed for spatial audio and Dolby Atmos, pinch moreover larger speakers

Echo Show 8 (2025): $179

  • Comes pinch a 13-megapixel camera for video calling and photos
  • A caller business pinch Oura allows users to cheque successful connected their wellness metrics from nan surface while asking Alexa immoderate health-related questions

Echo Show 11 (2025): $219

  • Features a larger 11-inch display

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:40 a.m. ET

It's Kindle time, pinch Panos Panay backmost connected stage. Here's what's new:

Kindle Scribe (2025): $429 to $499

  • Features an 11-inch display
  • It's "paper-like," measuring astatine 5.4mm thin
  • Texture-molded solid that mimics nan sensation of penning and reference connected paper
  • New customized spot pinch much representation for a snappier acquisition ("40% faster connected nan things that matter")
  • Comes pinch a caller kickstand lawsuit that lifts nan apical half of nan tablet (when held successful image orientation)

Kindle Scribe Colorsoft: $629

  • Features a colored show and framework pinch nan aforesaid clash and velocity arsenic nan modular model

Two caller Kindle features

  • Story So Far: Kindle will springiness you recaps of what you've publication truthful far.
  • Ask This Book: You tin inquire questions astir characters, plotlines, and moreover communicative arcs astir a book you're reading.

Software tweaks

  • The homescreen has a caller Quick Notes tab that shows your caller documents
  • A Workspace conception has tabs that you tin record documents into for amended organization
  • You tin besides shop and entree Kindle, Google Drive, OneDrive, OneNote, and Alexa+ files now
  • AI-powered notebook hunt lets you inquire questions wrong nan hunt bar, and Alexa will reply them by sourcing your existing documents and notebooks (references included)

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:34 a.m. ET

Amazon is launching nan latest procreation of nan Fire TV Mini LED series, which features immoderate caller Alexa-powered capabilities, for illustration remote-free sound assistance and auto-wake erstwhile you attack nan screen. You tin besides inquire Alexa to jump to a circumstantial segment successful a movie by simply describing it.

The institution is besides launching caller Fire TV 2-and 4-series models, which commencement astatine $159 and $329, respectively.

And for cord-cutters, there's nan Fire TV Stick 4K Select that costs $39.

Lastly, VegaOS has been confirmed to switch nan existing Fire TV package platform, which, theoretically, makes it easier for developers to create and optimize web-based apps.

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:28 a.m. ET

Blink cameras are besides getting an upgrade. Amazon has introduced Blink Mini 2K+ ($49) and Blink Outdoor 2K+ ($99), some of which are powered by nan company's latest chipsets for enhanced noise-cancelling, 2K recording, and a much businesslike artillery life.

The Mini, successful particular, is nan company's smallest camera yet, and it functions pinch a plug-and-play mechanic. Blink has besides introduced a caller Arc camera ($100), which features 2 cameras that let it to seizure 180-degree footage. The Blink Arc stitches recordings from nan 2 sensors to create a wide scenery shot.

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:22 a.m. ET

This one's cool. When/if you ever suffer your pet, you tin nonstop a section ping from nan Ring app to notify neighbors and organization members who besides person Ring cameras to find them. Other Ring users tin nonstop footage of chartless pets, which nan proprietor tin people arsenic a lucifer aliases not.

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:19 a.m. ET

Alexa+ Greetings, which useful successful tandem pinch Familiar Faces, uses nan AI sound adjunct to respond to group who look connected your Ring camera(s). The characteristic will motorboat successful December. It's very overmuch for illustration Gemini and what Google has been doing pinch nan Pixel Call Assist features, but now you tin person an AI grip conversations astatine your doorfront.

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:15 a.m. ET

Jamie Siminoff, nan laminitis of Ring, is connected shape to present nan caller lineup of Ring products.

First is Retinal Vision, a caller sensor exertion that uses improved image processing to seizure sharper, clearer-looking images. This plays pinch Retinal Tuning, an AI upscaling usability that's coming to nan latest models.

We're looking astatine 9 caller Ring products, truthful far...

2K recording:

  • Wired Doorbell Plus 2K
  • Indoor Cam Plus 2K

4K recording:

  • Outdoor Cam Pro 4K
  • Spotlight Cam Pro 4K
  • Wired Doorbell Pro 4K
  • Floodlight Cam Pro 4K

For professionals and businesses

  • Outdoor Cam Pro POE 4K
  • Spotlight Cam Pro POE 4K
  • Wired Doorbell Elite 4K

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:10 a.m. ET

Ring is nan first hardware announcement today. Over nan past fewer months, Amazon has introduced respective package features to nan information lineup, including AI-generated notification descriptions, and now, amended hardware is disposable to accommodate those capabilities.

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 10:07 a.m. ET

Panos Panay, Amazon's Chief Product Officer, sets nan tone, speaking to nan company's continued efforts successful making exertion that seamlessly blends into our environments.

Panay starts by referencing a caller acquisition astatine nan meal table. He emphasizes nan request for everyone to beryllium coming and to group nan phones aside. But his girl almost ever has a mobility -- successful immoderate cases, a debate.

To reply it, personification must propulsion retired their phone, which disrupts nan travel of nan environment. "Right there, you mislaid nan moment," Panay says. Now, nan integration of Alexa+ shifts those dynamics. Everybody stays present.

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 9:50 a.m. ET

We're officially seated and fresh for nan first Amazon Devices and Services arena successful a while! Get fresh for news connected nan latest hardware successful conscionable minutes. Also, nan venue is very bright. 

Show more

By Kerry Wan, Managing Editor / Sept. 30 astatine 9:30 a.m. ET

Amazon was 1 of nan first large brands to merchandise smart glasses, pinch nan Echo Frames bringing Alexa-powered sound assistance to nan masses. Since then, they've been overshadowed by Meta -- and Google and Samsung are expected to merchandise competitors soon.

I don't expect Amazon to motorboat thing to that grade today, arsenic it's apt focusing much connected smart location gadgets, Alexa+, and Fire TV. But 1 tin hope.

Show more

By Maria Diaz, Writer / Sept. 30 astatine 8:41 a.m. ET

The Amazon Devices and Services arena won't beryllium publically livestreamed, but ZDNET editors will beryllium connected tract astatine nan venue truthful that you tin travel nan news done this unrecorded blog. We'll beryllium watching nan keynote and merchandise announcements, which statesman astatine 10:00 a.m. ET, to bring you nan latest accusation arsenic it becomes available. Simply refresh this page to enactment up-to-date.

Show more

By Maria Diaz, Writer / Sept. 29 astatine 11:30 a.m. ET

Ahead of nan Amazon Devices and Services arena connected Tuesday, tech journalist Janko Roettgers reports that a caller operating strategy for Fire TVs is launching this year. Codenamed Vega OS, nan caller strategy would switch FireOS connected caller tv hardware and, potentially, caller tablets and Echo devices down nan line.

Vega OS is based connected Linux alternatively of Android, which could springiness Amazon nan opportunity to refresh its package crossed devices. However, this presents nan situation of bringing developers connected committee to create apps successful a wholly different system. 

Show more

By Maria Diaz, Writer / Sept. 29 astatine 10:21 a.m. ET

The past Devices and Services arena happened successful 2023, erstwhile Amazon announced caller Ring, Blink, Echo, and Fire TV products and nan summation of generative AI to Alexa. However, nan institution skipped nan 2024 arena aft failing to present nan caller Alexa acquisition and opted to softly motorboat caller products astatine nan extremity of past year. 

Also: 7 useful iOS 26 AI features launching alongside iPhone 17 (and these older models)

SVP Panos Panay hosted an Alexa arena successful February 2025 to reinvigorate nan motorboat of Alexa+, a generative AI-powered virtual assistant. Since then, Alexa+ has launched connected an early entree program, wherever only a constricted number of users person entree to it. 

Show more

More