Amadeus Ushers In A New Era Of Strategic Growth With The Appointment Of Global Technology Leader Rongrong Hu

Published on November 4, 2025

Amadeus has announced nan assignment of Rongrong (Vvivi) Hu arsenic its caller Global Head and Senior Vice President of Corporate Strategy, effective from 1 January 2026. The assignment marks a important measurement successful Amadeus’s continued attraction connected world growth, innovation, and semipermanent strategical improvement arsenic nan institution positions itself for nan adjacent shape of integer translator successful nan recreation exertion sector.

With an extended and move profession spanning investment, innovation, and firm activity crossed aggregate regions, Hu brings a uncommon operation of strategical imagination and hands-on acquisition successful building and scaling technology-driven enterprises. Her assignment underscores Amadeus’s ambition to fortify its world activity and heighten its competitiveness successful a fast-evolving recreation exertion landscape.

Throughout her career, Hu has worked successful pivotal roles that span strategy, technology, and business transformation. She has served successful elder activity positions astatine multinational corporations, acted arsenic a committee personnel for respective world firms, and played an instrumental domiciled successful fostering invention wrong nan exertion ecosystem.

Hu’s astir notable tenure was astatine U.S.-based world e-commerce elephantine eBay, wherever she held a bid of strategical and operational roles that shaped nan company’s maturation crossed cardinal markets. As Chief Strategy Officer for Greater China, she oversaw marketing, analytics, and merchandise strategies, driving capacity crossed nan Import P&L division. Later, arsenic Chief of Staff and Senior Director for Innovation, Mergers & Acquisitions, and Business Development for nan EMEA region, she steered governance processes and led aggregate maturation initiatives, strengthening eBay’s footprint crossed Europe, nan Middle East, and Africa.

Following her years astatine eBay, Hu extended her activity to nan firm governance and finance sectors. She presently serves arsenic a Non-executive Director and Member of nan Nomination and Compensation Committee astatine DocMorris AG, a starring Swiss online drugstore and healthcare ecosystem. Additionally, she holds a Non-executive Director domiciled astatine People & Places AG, a Swiss plus holding company, wherever she contributes to nan improvement of portfolio ventures crossed integer and service-driven industries.

Beyond her executive and committee roles, Hu is besides a well-recognized task investor and business innovator. She has invested successful and nurtured caller exertion ventures, including an omnichannel e-commerce level and a consulting patient that enables ample corporations to incubate and standard disruptive business models. Her entrepreneurial penetration and committedness to fostering integer invention align intimately pinch Amadeus’s strategical priorities of advancing intelligent exertion and sustainability-driven solutions for nan world recreation sector.

Earlier successful her career, Hu built a instauration successful strategical consulting and finance advisory. She served arsenic a Senior Adviser astatine CITIC Capital, contributing to awesome finance and buyout transactions. Prior to that, she worked astatine McKinsey and BearingPoint, advising multinational clients crossed technology, travel, and user sectors connected marketplace description , integer strategy, and organizational transformation.

Hu’s acquisition inheritance reflects some method expertise and world business acumen. She holds an MBA from Harvard Business School and dual degrees successful Telecommunications Engineering and International Economics and Trading from Shanghai Jiao Tong University. A fluent speaker of English, Mandarin Chinese, and German, Hu has been recognized for her activity and contributions to world e-commerce, being named 1 of Alibaba’s Global Top 100 e-Commerce Entrepreneurs successful 2011 and featured arsenic a China domiciled exemplary successful P&G SKII’s “Change Destiny” run successful 2015. She has besides written extensively arsenic a impermanent columnist for Forbes China and authored a book connected continuous master development.

In her caller role, Hu will study straight to Amadeus President and CEO Luis Maroto and will subordinate nan company’s Executive Committee. Her assignment comes arsenic Amadeus prepares for nan status of Wolfgang Krips, a long-serving executive and respected personnel of nan activity team. Krips will officially discontinue successful early 2026, pinch a broad modulation and handover play planned to guarantee soft continuity crossed Amadeus’s strategical operations.

Hu’s presence marks a caller era for Amadeus’s world leadership, reinforcing its committedness to innovation, operational excellence, and transformative growth. With her proven expertise to navigate analyzable world markets and thrust sustainable business outcomes, Amadeus is group to accelerate its imagination of shaping nan early of recreation done precocious technology, strategical foresight, and collaborative world partnerships.