At Amazon’s autumn hardware event, nan institution announced will bring its upgraded AI, Alexa+, to its Fire TV devices. With Alexa+, Fire TV users will person entree to expanded capabilities, for illustration nan expertise to inquire nan AI much analyzable questions, get much tailored recommendations, find circumstantial scenes successful movies, and more.
For instance, Fire TV owners could antecedently inquire Alexa+ for recommendations beyond basal questions, for illustration “what’s a bully movie for a family movie night?” Now, they could besides inquire for a proposal that’s akin to a show they had binged past weekend, aliases for thing featuring a favourite actor, among different things.
In addition, users tin inquire Alexa+ questions while they watch, including things for illustration wherever thing was filmed, wherever you cognize that character from, questions astir nan soundtrack, aliases get behind-the-scenes trivia.
During unrecorded sporting events, Alexa+ tin show you nan people from your favourite team, stock subordinate stats, and thief you find unrecorded events crossed streaming services for illustration Prime Video, Sling TV, DirecTV, and Fubo. You tin besides inquire for accusation astir a anterior game’s highlights and commentary.
Another characteristic will fto you usage Alexa+ to find nan correct segment successful a movie aliases show, conscionable by asking successful earthy connection sound commands. Initially, this characteristic useful pinch “thousands” of titles connected Prime Video, pinch much coming soon crossed different platforms, Amazon said.
Image Credits:AmazonMeanwhile, nan Fire TV package interface will connection improvements successful areas for illustration its Channel Guide, Watchlist, Continue Watching row, and unrecorded TV and sports find features.
Amazon besides announced a caller lineup of Fire TV devices, including Fire TV 2-Series, 4-Series, Omni QLED TVs, and a caller streaming instrumentality called nan Fire TV 4K Select. These devices will besides beryllium nan first to person nan Alexa+ upgrade, on pinch prime TVs from Panasonic and Hisense.
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In 2025 alone, Amazon has launched 250 TVs pinch its various hardware partners, noted Aidan Marcuss, VP of Fire TV, speaking to property astatine Amazon’s unrecorded arena successful New York. And, to date, customers person purchased astir 300 cardinal Fire TV devices globally.
Image Credits:AmazonAt nan event, Marcuss besides showed disconnected nan latest flagship TV, nan Fire TV Omni QLED Series, which tin set itself to nan brightness successful nan room and moreover move itself connected erstwhile you enter. The caller statement is said to beryllium 60% brighter than earlier models pinch double nan section dimming zones, and offers brighter achromatic and crisper blacks. It besides includes an upgraded processor, Dolby Vision, and HDR 10+ Adaptive technology.
These TVs will commencement astatine $479.99 and travel successful 50″, 55″, 65″, and 75″ options.
The Fire TV 2-Series and 4-Series will besides see this auto-adjusting brightness feature, dubbed “Omnisense,” for nan first time, arsenic good arsenic thing called Dialogue Boost, which will dynamically set movie and TV audio to make speech clearer. Both are 30% faster, owed to their caller quad-core processor, Amazon told press.
2-Series TVs commencement astatine $159.99 and travel successful 32″ and 40″ options, while 4-Series TVs commencement astatine $329.99 and travel successful 43″, 50″, and 55″.
The Fire TV Stick 4K Select ($39.99) is designed to beryllium a much affordable 4K streaming instrumentality pinch HDR 10+ support and is powered by Amazon’s caller operating system, Vega OS. It will activity retired of nan container pinch each modular streaming services and will soon support Alexa+ arsenic good arsenic Xbox Gaming and Luna.
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