Alaska Airlines Unveils New Northern Lights-inspired Livery On Boeing 787s, Signaling Global Expansion

Tuesday, August 5, 2025

Image Credit Alaska Airlines

In an breathtaking move that signals its ongoing world description , Alaska Airlines has unveiled a stunning caller livery for its Boeing 787 Dreamliners. This sleek, Northern Lights-inspired creation marks nan airline’s modulation from a location bearer to a world aviation player. Set to beryllium afloat applied by outpouring 2026, nan caller livery will beryllium showcased connected each 17 of Alaska Airlines’ Boeing 787s, fueling nan airline’s ambition to broaden its world footprint .

Northern Lights-Inspired Design: A Tribute to Alaska’s Roots

A Stunning Visual Identity for Global Expansion

The Northern Lights-inspired creation pays homage to Alaska’s iconic Aurora Borealis, which lights up nan state’s skies during wintertime months. The hose says this caller livery captures nan ethereal beauty of nan lights while maintaining elements of nan airline’s historical creation from nan ’70s and ’80s. Alaska Airlines’ Chief Commercial Officer, Andrew Harrison, explained that nan caller creation reflects nan airline’s maturation into a world entity while honoring its bequest of exceptional work .

Incorporating Heritage Elements successful nan Livery

The caller creation blends nan allure of nan Aurora Borealis pinch classical elements from nan airline’s past. A horizontal cheatline, a characteristic utilized successful Alaska’s liveries successful nan precocious 20th century, is featured prominently. This subtle yet meaningful motion to nan airline’s roots is simply a reminder of nan travel Alaska Airlines has taken to scope its existent world ambitions .

Alaska Airlines’ Growing Fleet of Boeing 787s

Acquiring Hawaiian Airlines’ Dreamliners

Alaska Airlines acquired a important information of Hawaiian Airlines’ fleet of Boeing 787 Dreamliners pursuing nan 2 carriers’ merger successful 2024. This acquisition allows Alaska Airlines to grow its world operations and service much long-haul destinations. These Dreamliners were delivered to Hawaiian Airlines successful caller years, offering Alaska Airlines a fleet of well-maintained craft pinch modern interiors .

Future Plans for 787 Expansion

In total, Alaska Airlines will run 17 Boeing 787s, which includes nan original Dreamliners from Hawaiian Airlines, on pinch 5 further craft acquired nether an description agreement. The acquisition not only adds a caller magnitude to Alaska Airlines’ fleet but besides strengthens its world description plans .

Alaska Airlines Expands International Route Network

New Long-Haul Flights to London and Reykjavik

As portion of its world description strategy, Alaska Airlines has announced caller long-haul routes to London Heathrow and Reykjavik, Iceland. These routes will beryllium operated by nan recently liveried Boeing 787s, marking nan opening of Alaska’s accrued beingness successful awesome world markets. London is simply a peculiarly strategical destination, arsenic it is 1 of nan world’s busiest world airports and a cardinal business hub .

In summation to London, nan hose will connection work to Reykjavik utilizing its Boeing 737 MAX fleet. While these craft will not characteristic nan Northern Lights-inspired livery, nan caller way is expected to pull travelers eager to research Iceland’s earthy wonders .

Alaska Airlines’ Rome Service

Alaska Airlines besides plans to motorboat flights to Rome, which will beryllium operated by 1 of its first owned Boeing 787s. The motorboat of this way reflects nan carrier’s increasing world ambition and its desire to pat into European markets. With Rome’s fame arsenic a taste and tourism destination, this move will thief Alaska solidify its beingness successful nan European recreation marketplace .

Hawaiian Airlines’ Branding and Its Impact

A Departure from Pualani

One of nan astir important consequences of nan merger betwixt Alaska Airlines and Hawaiian Airlines is nan gradual phasing retired of Hawaiian Airlines’ iconic branding. Hawaiian Airlines’ signature purple and Pualani logo, which graced nan 787s earlier nan merger, will beryllium replaced by nan caller Northern Lights livery. This has sparked mixed reactions, pinch galore Hawaiian Airlines fans lamenting nan nonaccomplishment of nan beloved branding .

Alaska Airlines’ Reassurance connected Legacy

Despite these changes, Alaska Airlines has reassured its passengers that cardinal elements of some brands’ legacies will stay intact. The Alaska Native creation connected narrowbody craft will not beryllium altered, and nan Pualani logo will proceed to beryllium featured connected each Hawaiian Airlines craft flying to, from, and wrong Hawaii .

Upgrades and Changes to Hawaiian Airlines’ Fleet

Continuing to Operate Airbus A330s and Boeing 717s

While nan Boeing 787s will modulation to nan Airlines’ branding, Hawaiian Airlines will clasp its fleet of Airbus A330s and Boeing 717s. These craft will proceed to run some intra-island and world services. Additionally, Hawaiian Airlines has announced plans to upgrade its A330s, which had initially been slated for status successful favour of nan Dreamliners. The upgrades will see caller lie-flat seats and an enhanced premium system cabin, ensuring that nan hose continues to connection an exceptional onboard acquisition .

Substantial Investments successful Cabin Upgrades

Hawaiian Airlines will besides make important investments successful improving nan onboard acquisition for its passengers. These enhancements will see updated cabins pinch caller seats successful some premium and system classes, aimed astatine matching nan level of work that some airlines person travel to beryllium known for .

What’s Next for Alaska Airlines?

A Bright Future for Global Expansion

Alaska Airlines’ unveiling of its caller Northern Lights-inspired livery and its description into long-haul world routes represents a bold measurement into nan future. With a increasing fleet of Boeing 787s, nan hose is positioning itself to compete connected a world stage, pinch a committedness to providing fantabulous work and comfortableness connected world flights. The modulation to a world bearer is not conscionable a ocular change—it is simply a strategical move to summation Alaska Airlines’ beingness successful cardinal markets astir nan world .

Conclusion: Alaska Airlines’ Global Vision successful Full Bloom

As Alaska Airlines transforms into a world powerhouse, its caller livery serves arsenic a beacon of its early ambitions. The airline’s innovative creation reflects some its practice and its imagination for world growth, making it easier for travelers worldwide to admit nan Alaska Airlines brand. With caller routes, a larger fleet, and continued dedication to work excellence, Alaska Airlines is group to soar to caller heights connected nan world shape .