Airbnb Set To Revolutionise Travel With Shocking New Loyalty Program For Tourists: Here’s What You Need To Know

Published on October 4, 2025

The celebrated world home-sharing platform, Airbnb, is visioneering a loyalty programme that is apt to alteration really customers interact pinch nan platform. Although nan institution has been somewhat discreet astir nan issue, location are signs that propose that membership-based rewards could beryllium coming to Airbnb. Unlike nan accepted reward strategy which is points-based, this loyalty program intends to supply unsocial features for devoted patrons.

For years, visitors and Airbnb users person eagerly speculated whether nan institution would motorboat a loyalty programme akin to accepted edifice rewards. But until now, Airbnb had steered clear of specified initiatives, focusing alternatively connected its wide scope of picnic rentals and unsocial experiences. However, arsenic Airbnb continues to grow into hotels and deepen its power wrong nan accommodation sector, nan thought of a rank programme is now connected nan table. The institution is reportedly evaluating different approaches to a loyalty offering that would group it isolated from established edifice loyalty programmes.

What We Know About Airbnb’s Potential Membership Programme

Reports from reliable sources, including Skift, bespeak that Airbnb has begun evaluating loyalty programmes, pinch improvement efforts already underway. According to an anonymous root acquainted pinch nan company’s soul discussions, Airbnb is looking into rewarding predominant users pinch unsocial perks alternatively of nan accepted points-based system.

CEO Brian Chesky has expressed his enthusiasm for nan idea, describing a loyalty programme arsenic very compelling for Airbnb, arsenic it would thief span nan spread betwixt Airbnb and accepted edifice chains. The request to connection a competitory replacement to accepted edifice loyalty programs has go progressively evident arsenic nan institution expands its services.

Airbnb’s imaginable rank programme is expected to attraction connected tangible perks, specified arsenic exclusive entree to properties, discounts connected bookings, waived fees, and early check-in. This could make nan level moreover much appealing to repetition customers who already trust connected Airbnb for unsocial recreation experiences. In fact, nan programme is apt to beryllium designed to align pinch Airbnb’s marque accuracy by offering customised experiences alternatively of a points-based strategy that galore predominant flyers and edifice guests are accustomed to.

How It Could Impact Tourists and Travelers

Airbnb’s imaginable loyalty programme could person important implications for visitors and visitors. For predominant travellers who often usage Airbnb for some picnic rentals and edifice stays, nan preamble of a membership-style loyalty programme could adhd important worth to their bookings.

One of nan astir notable features could beryllium entree to exclusive properties and destinations. Since Airbnb besides owns HotelTonight, a last-minute edifice booking platform, it’s imaginable that nan loyalty programme could harvester nan champion of some worlds, offering discounted stays astatine hotels alongside Airbnb’s expansive postulation of unsocial homes.

For world tourists, this intends nan imaginable for moreover much competitory prices and charismatic booking offers. Moreover, travellers who make predominant bookings could bask discounted stays and exclusive experiences, encouraging repetition bookings and fostering customer loyalty successful nan agelong term. The imaginable inclusion of perks from HotelTonight would further heighten Airbnb’s entreaty to edifice guests, offering a seamless modulation for those acquainted pinch edifice loyalty programmes but looking for thing new.

Airbnb’s Expanding Reach and nan Influence of HotelTonight

Airbnb’s continued push into nan edifice assemblage makes nan motorboat of a loyalty programme a strategical move. HotelTonight, which is now owned by Airbnb, allows users to book last-minute edifice stays, providing a convenient action for travellers seeking a speedy getaway. The imaginable to connection loyalty perks done this level could service arsenic a unsocial measurement to cater to some accepted edifice guests and Airbnb’s regular customers.

Furthermore, pinch Airbnb expanding its portfolio to see much edifice options, nan rank programme could thief span nan spread betwixt nan 2 accommodation types. Guests who usage some Airbnb picnic rentals and HotelTonight for edifice bookings could use from exclusive perks, discounts, aliases waived fees that create a much seamless recreation experience.

In essence, Airbnb’s evolving offerings and imaginable loyalty programme could connection visitors much than conscionable a spot to stay, it could supply them pinch entree to a wide scope of recreation perks that align pinch their preferences, whether they are staying successful a luxury villa aliases booking a last-minute edifice room.

Chesky’s Vision for Airbnb’s Loyalty Future

Chesky has many times hinted astatine nan anticipation of a membership-based strategy alternatively than a accepted edifice points system. His remarks align pinch nan increasing inclination among integer platforms for illustration Amazon Prime, which connection tangible benefits and discounts to members. Chesky’s comments propose that nan programme, if launched, will attraction much connected perks and personalised experiences alternatively than nan accumulation of points, which is characteristic of astir edifice loyalty schemes.

While Airbnb has not yet announced a actual timeline for nan programme’s launch, Chesky’s statements bespeak that nan institution is earnestly exploring this opportunity. The platform’s move towards rewarding loyalty successful caller ways reflects its ongoing efforts to diversify its offerings and cater to an expanding world customer base.

What This Means for Airbnb’s Future successful Tourism

For Airbnb users and visitors worldwide, nan preamble of a rank aliases loyalty programme could people a important turning point. It would springiness predominant users an inducement to proceed booking done Airbnb, providing rewards beyond conscionable nan accustomed stays. With Airbnb progressively becoming a destination for some picnic rentals and edifice bookings, this imaginable displacement successful really nan institution rewards customers could make it an moreover much competitory subordinate successful nan world recreation industry.

While specifications are still scarce, Airbnb’s imaginable loyalty programme could correspond a much-needed invention successful nan accommodation sector. By focusing connected perks alternatively of points, Airbnb could entreaty to a broader scope of visitors who want much than conscionable discounts, they want enhanced recreation experiences that align pinch their needs and preferences.

A Shift successful nan Travel Landscape

It is not clear erstwhile Airbnb will motorboat its loyalty programme, however, nan institution is processing caller ways of engaging pinch predominant travellers which would alteration nan relationship dynamics of nan platform. Continued loop would construe to caller ways predominant travellers are engaged. For users who relied connected Airbnb for picnic rentals arsenic good arsenic edifice stays, nan imaginable of a rank programme is sperhead caller possibilities. For travellers who are looking to heighten nan worth of their bookings for their recreation interfaces, this could beryllium a game-changer.

Image Credit: Airbnb