Airbnb Boosts Japan’s Tourism Economy With Billions In Spending From International Guests

Published on September 26, 2025

Airbnb has undeniably shaped nan Japanese tourism manufacture successful FY 2024. Its economical effect besides contributed 770 cardinal yen, and $ 5.1 billion, which is astir 1.6% of nan full tourism GDP. This underlines nan value that Airbnb has successful enhancing tourism successful Japan, particularly nan gross generated from world visitors. These information are portion of nan study by Oxford Economics that assesses nan interrelation of Airbnb pinch nan system and tourism expenditure successful Japan.

Impact of Tourism and Economic Growth

As per nan survey, successful FY 2024, nan world and home visitors are projected to walk 715 cardinal yen connected accommodation and associated services. And, their wide walk is driven by nan expenditure connected ancillary services specified arsenic dining, shopping, transportation, and section sightseeing. This is suggestive of nan deepening recreation trend; nan travellers coming to Japan are seeking to partake and acquisition nan country’s multi-faceted section culture.

Airbnb’s effect to nan tourism system of Japan is not conscionable constricted to accommodation, but besides includes ancillary services specified arsenic dining, shopping, and commuting. It is besides noted that world visitors, connected average, spent 26,000 yen per time connected services and activities different than their stays successful nan Airbnb, which besides indicates that specified overseas visitors are economically impactful to nan country.

Foreign Visitors arsenic a Driver of Tourism

Airbnb continues to use from world clients to Japan, who correspond 70% of wide bookings wrong nan country. This demographic highlights nan value of nan world tourism market, arsenic group from divers countries recreation to Japan to prosecute successful nan varied activities it offers, from nan urbanisation of Tokyo to nan taste sites successful Kyoto, Osaka and further beyond.

In Japan, nan world Airbnb users stayed an mean of 3 days. This long corresponds pinch nan wide world recreation floor plan characteristic of astir world tourists. The long of stay, coupled pinch nan further expenditures incurred connected different activities, has been a immense boost to peculiar economies successful nan world, particularly those economies pinch small relationship connected an world scale.

The 3 days person go 10 days, successful astir cases, improving nan countries wide tourism average. Most of nan visitors for illustration Airbnb arsenic an innovative tourism method, and a cost-effective method extracurricular of nan much orthodox edifice stays.

The Growth of Domestic Tourism 

Even though world visitors relationship for nan bulk of Airbnb bookings successful Japan, location has been maturation successful home travel. Japanese customers now dress up 30% of Airbnb bookings, a number that has been rising since 2019. This suggests that home travellers, sloppy of nan duration, are much apt to usage Airbnb, and an expanding number of Japanese are opting for agrarian and non-metropolitan areas to flight to nan bid of nan countryside and agrarian Japan.  

The amounts being spent successful Airbnb Japanese-domiciled accommodations are sizable, and truthful are nan contributions to nan wide Japanese tourism marketplace spend. The expanding home bookings are grounds of increasing request for off-the-beaten-track tourism and a much pronounced liking successful agrarian Japan.  

The Effect of Airbnb connected Rural Japan

Airbnb has besides made a noticeable effect connected non-metropolitan Japan, wherever nan institution has besides diffused remarkably. In 2024, 6% of full bookings were successful non-metropolitan Japan, which is an summation of 2 percent points since 2019. This summation is grounds of nan much blase recreation patterns, pinch travellers wishing to spell to Japan beyond nan superior metropolitan hubs of Tokyo and Osaka.

The characteristic of Japan is overmuch profound than nan municipality experiences. Traditional basking springs aliases onsens complemented by nan Japanese Alps aliases Hokkaido skis resorts showcase Japan’s unthinkable nature. These antecedently inaccessible regions are now being marketed arsenic tourism spots owed to hosts renting Japanese and agrarian homes done Airbnb.

Germany’s caller and innovative approaches to spreading nan economical summation of tourism shed ray connected nan attraction of nan Japanese government. People are capable to research caller countries and places while enjoying caller experiences done nan Airbnb recreation network.

Airbnb useful to alleviate nan urban-rural disagreement coming successful Japan done nan uplift of economical tourism growth. All to alleviate nan struggle accumulated by Japan’s warfare municipality centres. Rural area section businesses thrive arsenic these regions suffer from nan nonaccomplishment of trade and section nutrient patrons.

Local authorities and companies are starting to admit nan advantages of Airbnb successful fostering section improvement and improving nan acquisition of visitors. With much travelers to secluded places, agrarian regions are enjoying a renaissance successful tourism, providing nan chance for locals and mini businesses to thrive.

Airbnb and tourism successful Japan: prospects for nan future

The wider improvement of Japan’s tourism infrastructure keeps gait pinch nan increasing beingness of Airbnb successful nan country. Japan has been and continues to beryllium a highly sought-after recreation destination successful Asia. With nan betterment of world travel, Japan is poised to witnesser an ever-growing request for replacement accommodation services for illustration Airbnb offers. Investments successful tourism infrastructure, successful conjunction pinch Airbnb’s services, should guarantee that Japan retains its position arsenic a premier and broad recreation destination for outbound visitors arsenic good arsenic those from wrong nan country.

Airbnb will beryllium cardinal to nan evolving Japanese tourism market. Its ever-growing world customer guidelines demonstrates that Airbnb is simply a cornerstone of financially sustainable tourism improvement arsenic it offers limitless, accessible, and culturally profound recreation experiences.

The tourism spending of some outbound and home visitors stimulates section economies, promotes taste interaction, and widens nan geographical dispersed of tourism.