Ai Technology Set To Revolutionize Tourism Experience At Naejangsan National Park In South Korea

Published on September 1, 2025

Naejangsan National Park, South Korea is known for its stunning autumn foliage and a important tie for some home and world tourists, is group to embark connected a groundbreaking task that will merge Artificial Intelligence (AI) to amended nan wide tourer experience. The project, led by nan Korea Tourism Organization, intends to reside respective tourism-related challenges by incorporating precocious AI exertion into nan park’s guidance and visitant services. This inaugural will heighten safety, alleviate congestion, and connection multilingual assistance, ensuring a smoother and much enjoyable acquisition for travelers during highest seasons.

Naejangsan National Park: A Tourist Hotspot pinch Growing Challenges

Naejangsan Mountain, located successful nan southwestern portion of South Korea, is simply a celebrated destination, attracting astir 900,000 visitors annually. However, during nan highest autumn foliage season, peculiarly successful precocious October and early November, nan number of visitors surges dramatically, often reaching up to 30,000 connected a azygous day. This inflow of visitors results successful overcrowding, putting important unit connected nan park’s infrastructure and affecting nan wide visitant experience. In ray of these challenges, nan Korea Tourism Organization has collaborated pinch 5 innovative AI companies to motorboat a objection task designed to mitigate these issues.

AI Technology Enhancing Safety and Visitor Convenience

The objection project, launched nether nan “2025 Tourism AI Open Innovation” initiative, is group to merge 5 halfway AI-driven tasks to heighten nan tourer acquisition astatine Naejangsan. These solutions purpose to reside circumstantial challenges faced by some section and world visitors, peculiarly during high-traffic periods specified arsenic nan autumn foliage season. The cardinal tasks identified for nan AI-driven solutions see AI maps, AI tourer density management, AI parking congestion analysis, AI information measures, and AI-powered multilingual guidance.

These innovative technologies are expected to not only amended nan guidance of ample crowds but besides heighten nan wide information and convenience of visitors visiting nan park. For example, AI maps will supply customized navigation, guiding visitors to little congested routes and offering real-time accusation connected nan park’s attractions. Additionally, AI-powered tourer density study will thief negociate crowd travel and trim congestion astatine celebrated spots. By addressing these issues, nan parkland intends to create a much enjoyable and stress-free acquisition for visitors, peculiarly during highest seasons.

The Role of AI Companies successful nan Project

Several starring AI companies person been selected to participate successful this eager project. Among nan participants are DeepFine Co., Ltd., which specializes successful AI-based maps and customized activity accusation for tourists; Triplet Co., Ltd., known for its real-time visitant aggregation and crowd congestion study solutions; and Vestella Lab, which focuses connected postulation and parking congestion analysis. Other companies see DPLI, a supplier of sound-based information guidance solutions, and Plito, which offers multilingual mentation services for AI-powered tourism guidance. Together, these companies will collaborate to create a seamless AI ecosystem that will heighten nan wide tourism acquisition astatine Naejangsan National Park.

This collaboration betwixt nan nationalist and backstage sectors is expected to pave nan measurement for early AI applications successful nan tourism industry. By leveraging these technologies, nan task will not only amended nan ratio of parkland operations but besides guarantee nan information and convenience of visitors from divers backgrounds, including overseas visitors who whitethorn require multilingual support.

Addressing nan Growing Demand for Multilingual Guidance

With nan expanding number of world visitors visiting South Korea, nan request for multilingual guidance has risen significantly. The “K-climbing” craze, which refers to nan increasing fame of outdoor activities specified arsenic hiking among Korean citizens and overseas tourists, has brought caller challenges to tourism management. The preamble of AI-powered multilingual guidance successful Naejangsan National Park is expected to play a important domiciled successful enhancing nan accessibility of nan parkland for overseas visitors. This exertion will supply visitors pinch real-time accusation astir nan park’s attractions, information measures, and basal services successful aggregate languages, ensuring that connection barriers do not inhibit their experience.

Building a Model for Future Tourism Solutions

The task astatine Naejangsan National Park is portion of a broader inaugural to create an innovative ecosystem for nan tourism industry. This inaugural aligns pinch South Korea’s authorities argumentation connected AI translator and location growth, which intends to leverage exertion to reside nan challenges faced by tourer destinations crossed nan country. By testing and refining AI solutions successful a high-traffic destination for illustration Naejangsan, nan authorities and participating AI companies dream to create a scalable exemplary that tin beryllium applied to different celebrated tourer destinations successful South Korea. The occurrence of this task could besides service arsenic a blueprint for tourism guidance successful different regions, some wrong South Korea and internationally.

In summation to improving nan tourer experience, nan integration of AI exertion into Naejangsan National Park is expected to person broader implications for nan tourism industry. It will create caller opportunities for innovation, foster collaboration betwixt exertion providers and tourism stakeholders, and lend to nan wide maturation of nan sector.

Expansion of Pilot Programs

The Naejangsan AI inaugural builds connected nan occurrence of nan “Festival Butler Service: Chuk Butler,” a aviator task that was implemented during nan 2024 Chungjang Festival successful Gwangju. This service, which won nan Gold Award astatine nan 2025 Asia-Pacific Travel Association Gold Awards, was recognized for its expertise to heighten nan show acquisition by utilizing exertion to negociate crowds and amended visitant engagement. Following nan occurrence of this initiative, nan AI-driven solutions being tested astatine Naejangsan National Park correspond an description of this concept, pinch nan purpose of applying akin technologies to different location festivals and events crossed nan country.

The Future of AI successful South Korean Tourism

The integration of AI exertion into Naejangsan National Park represents a important measurement guardant for South Korea’s tourism industry. By utilizing cutting-edge exertion to reside issues specified arsenic overcrowding, congestion, and connection barriers, nan task intends to create a safer and much convenient acquisition for tourists, enhancing South Korea’s entreaty arsenic a world tourism destination. The occurrence of this inaugural could laic nan groundwork for early AI-driven solutions astatine different cardinal tourer locations, ensuring that South Korea remains astatine nan forefront of invention successful nan recreation and tourism industry.

As nan aviator task unfolds, it is anticipated that akin AI solutions will beryllium adopted crossed nan country, addressing nan circumstantial challenges faced by location tourer destinations. The eventual extremity is to foster a balanced and sustainable maturation exemplary for tourism, wherever exertion and invention are utilized to heighten nan acquisition for some section and world travelers.