Agoda And South Korea’s Busan City Form Strategic Partnership To Drive Global Tourism Growth

Published on October 28, 2025

In a transformative measurement aimed astatine expanding international recreation and tourism, Agoda dated recreation level signed a strategical business memorandum of knowing (MOU) pinch Busan, South Korea for a play of two years. This is nan first clip that Agoda collaborated pinch a South korean section government. Both intends are akin nan first being positioning Busan arsenic a highly desired outbound recreation metropolis and nan 2nd emphasising Busan rising prominence arsenic a world recreation hub. Agoda different trading services and web will beryllium utilized to beforehand Busan to world tourists.

The Rise of Busan arsenic a Global Tourism Hub

Busan, South Korea’s second-largest city, is progressively being recognised for its vibrant culture, stunning landscapes, and a move tourism scene. Known for its picturesque beaches specified arsenic Haeundae and Gwangalli, nan metropolis has go a celebrated destination for some home and world travellers. Iconic sites for illustration Jagalchi Market, Haedong Yonggungsa Temple, Taejongdae and Gamcheon Culture Village, alongside an yearly array of marine activities, taste festivals, and events, lend to Busan’s rising world profile.

The caller MOU pinch Agoda is poised to position Busan arsenic a cardinal subordinate connected nan world tourism map. As nan business unfolds, it will spot initiatives designed to showcase nan city’s divers attractions, including an breathtaking online contented title aimed astatine highlighting nan beauty and characteristic of Busan’s tourer spots.

Marketing Initiatives Set to Drive Tourism Growth

Through this collaboration, Agoda will assistance Busan City successful processing impactful activation strategies that tin seizure nan attraction of travellers worldwide. The strategical attraction will centre connected creating targeted trading campaigns, capitalising connected Agoda’s precocious media solutions and world trading expertise. With entree to Agoda’s immense world network, nan metropolis intends to pull a much important number of overseas visitors.

Andrew Smith, Senior Vice President of Supply astatine Agoda, shared that this business would let Agoda to leverage its world scope and trading insights to coming Busan’s exceptional tourism assets to a broader audience. He added that nan collaboration would thief toggle shape Busan from a well-loved home destination into a must-visit world hotspot, appealing to some leisure and business travellers.

A Culinary Destination for Food Lovers

In summation to its scenic beauty and rich | taste heritage, Busan is progressively being recognised arsenic a culinary hotspot. The metropolis offers an array of Michelin Guide-listed restaurants and renowned section dishes that entreaty to nan increasing number of nutrient enthusiasts worldwide. Specialties specified arsenic pork soup, food cakes, milmyeon (wheat noodles), and ssiat hotteok (seed-stuffed pancakes) are among nan culinary delights that tie nutrient lovers to nan city. By partnering pinch Agoda, Busan is group to heighten its visibility among gastronomic travellers and nutrient bloggers, further cementing its position arsenic a culinary destination.

Tourists tin expect an enhanced acquisition erstwhile exploring Busan’s thriving nutrient scene, pinch Agoda providing seamless entree to nan champion restaurants, section eateries, and nutrient tours.

Engaging Tourists Through Dynamic Campaigns

The collaboration intends to usage Agoda’s level and exertion to make discovering and booking activities successful Busan much accessible. Agoda offers an extended array of complete 300,000 activities, ranging from immersive taste tours to breathtaking marine sports experiences. With nan trading campaigns targeted astatine overseas visitors, nan business seeks to item nan characteristic of Busan’s offerings, from yachting and surfing to its world-class festivals for illustration nan Busan International Film Festival and Fireworks Festival.

Moreover, nan business is designed to heighten nan city’s entreaty for year-round tourism, whether visitors are willing successful nan summertime formation activities aliases wintertime festivals. Agoda’s user-friendly level ensures that world travellers tin plan, book, and customise their experiences pinch ease, providing a convenient measurement to research nan champion of Busan.

Benefits to Both Agoda and Busan City

For Agoda, nan business pinch Busan presents an breathtaking opportunity to grow its marketplace beingness successful South Korea and beforehand nan metropolis arsenic a premier destination for travellers from astir nan world. With entree to Agoda’s 6 cardinal properties and 130,000 formation routes, nan collaboration allows for enhanced visibility of Busan’s tourism offerings connected a world scale.

Busan City besides stands to use importantly from Agoda’s world trading power. The business brings together Agoda’s technological expertise and trading prowess pinch nan city’s rich | taste and earthy resources. This operation ensures that nan city’s tourism assemblage will thrive, attracting divers world travellers and contributing to nan section system done accrued tourer spending.

Future Prospects and Collaborative Efforts

Looking ahead, some Agoda and Busan City scheme to proceed strengthening their business pinch much collaborative efforts aimed astatine making Busan a premier destination for world travellers. This includes early campaigns, caller activities, and an expanded beingness connected Agoda’s platform.

Busan’s Mayor, Mr. Park Heong-joon, remarked that nan business pinch Agoda would supply world visitors pinch greater visibility and an easier measurement to acquisition Busan’s taste and hidden gems. He besides expressed assurance that nan collaboration would play a cardinal domiciled successful making Busan a preferred world destination.

A Busan Tourism Busan Partnership

The business of Agoda and Busan City useful pinch and arsenic good expands connected nan history of Busan arsenic a promising tourism and recreation destination. Agoda having a ample clientele and Busan rich | successful practice arsenic good arsenic nan earthy beauties places, some tin activity good successful tourism improvement which tin use nan bilateral clients and nan state itself. With nan increasing fame of Busan connected a world level, this relation is surely going to find nan rising intent of OECD successful arsenic a world metropolis successful tourism.