10:39 AM PST · November 13, 2025
When nan hosts of nan celebrated “All-In” podcast launched their ain tequila marque astatine a star-studded statement past June, each 750 bottles of nan $1,200 tone quickly sold out. But getting those bottles into customers’ hands has proven harder than expected.
The long-awaited bottles of Besties All-In tequila began shipping past week to those who ordered them, ending a astir five-month-long wait, Jason Calacanis, 1 of nan podcast’s hosts, told TechCrunch.
The holdup was nan different bottle, Calacanis said: “Handcrafted bottles took a spot longer to create than expected, but nan bottles started shipping past week!” The vessel was designed arsenic a collector point and looks for illustration a stack of poker chips illuminated from nan bottom. It gives homage to poker, different of nan podcast hosts’ favourite pastimes too drinking tequila.
Buyers were told astatine that clip that they could expect transportation by nan extremity of summer. But summertime came and went. The customers not only dished retired nan $1,200 but besides paid taxes and different fees.
A TechCrunch scholar told america that transportation was many times delayed: pushed backmost to October, past November, and astir recently, 1 personification was told nan transportation would beryllium “after November,” according to a missive seen by TechCrunch from nan supplier Flaviar, nan spirits marketplace handling distribution.
Both nan product’s official website and Flaviar’s communications reflected nan shifting timeline — nan website primitively promised end-of-summer transportation but now says shipments will “begin successful November.” The Flaviar missive indicated that deliveries were happening successful batches.
While it’s still not clear really agelong it will return nan supplier to fulfill each orders, we astatine slightest cognize that shipments person begun and what nan holdup was. With immoderate luck, fans of nan VCs, pod bros, and “besties” who big “All-In” will beryllium sipping connected nan pricey, handcrafted liquor during nan upcoming vacation season.
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