Africa’s Tourism Gets A New Upgrade: Revolutionary System Launched To Help Businesses Compete Globally And Slash Commission Fees

Published on August 9, 2025 |

The African Tourism Board (ATB) and its independent U.S.-based African Tourism Marketing Corporation person spent 7 years cautiously readying a transformative inaugural aimed astatine revolutionizing really nan tourism assemblage successful Africa is managed. This inaugural will not only alteration nan measurement caller bookings are generated but besides supply strategies for customer retention and nan opening of caller niches for recreation businesses, peculiarly those targeting markets successful Europe and North America. The partnership, a collaborative effort betwixt U.S. and Germany-based entities, promises to reshape nan scenery of African tourism by enhancing nonstop engagement betwixt stakeholders and their clients.

The Groundbreaking Collaboration: ATB and TravelNetSoft

In a important move to amended accessibility for African companies and destinations, nan ATB has collaborated pinch nan renowned TravelNetSoft, a Germany-based exertion solutions provider. This strategical collaboration is designed to streamline nan guidance of tourism operations successful Africa, enabling businesses to straight interact pinch their clients, whether they are successful nan waste and acquisition aliases nan user sector. By processing a caller ATB-branded system, this business intends to toggle shape nan measurement African businesses negociate their operations, including bookings, accounting, and business development.

The partnership’s attraction is not conscionable connected improving nan operational efficiencies of African businesses but besides connected enhancing their world competitiveness. The recently developed strategy is expected to beryllium a game-changer for recreation businesses of each sizes, including circuit operators, hotels, attractions, carrier companies, and airlines crossed Africa. By leveraging this precocious system, these businesses tin straight link pinch customers and different booking engines worldwide, bypassing costly commissions typically paid to third-party intermediaries for illustration Expedia. This is expected to substantially trim operational costs and summation profitability for companies operating wrong nan African tourism sector.

An Innovative System for Africa’s Travel Industry

The cardinal advantage of nan caller ATB-branded strategy is that it allows each stakeholders successful Africa’s tourism industry—whether ample multinational edifice chains, independent circuit guides, safari lodges, aliases carrier companies—to straight prosecute pinch their customers and clients. The strategy enables businesses to grip bookings, negociate their inventory, and coordinate various activities, each successful 1 seamless platform. Additionally, it allows businesses to clasp valuable customer data, which tin beryllium utilized for early trading and customer retention efforts, an advantage that existent platforms for illustration Expedia do not offer.

This inaugural marks a important displacement successful nan tourism sector, empowering African businesses to return greater power of their operations. The caller strategy is designed to facilitate a soft customer experience, allowing businesses to seamlessly process transactions and grip nan complexities of accounting, customer relations, and inventory management. The system’s versatility ensures that businesses of each sizes—from small, independent circuit operators to ample multinational edifice chains—can use from its functionalities, leveling nan playing section and ensuring that Africa’s tourism manufacture tin compete connected a world scale.

Free Access for ATB Members and Partners

One of nan astir compelling aspects of this caller inaugural is that overmuch of nan work will beryllium free for trusted members of nan African Tourism Board, arsenic good arsenic its customers and providers. This unsocial advantage allows mini businesses, often overlooked by larger booking platforms owed to precocious committee fees, to entree powerful devices that would different beryllium retired of their financial reach. The expertise to negociate bookings and customer interactions astatine nary further costs opens up caller opportunities for maturation and occurrence for businesses operating successful nan African tourism sector.

By removing nan financial barriers that often inhibit mini and medium-sized enterprises (SMEs) from entering nan world tourism market, this caller strategy democratizes entree to important resources. With nan thief of this platform, SMEs successful Africa tin now compete much efficaciously pinch world players, enabling them to pull visitors from astir nan world without sacrificing a important information of their profits to third-party commissions.

Empowering African Tourism Businesses to Compete Globally

The business betwixt ATB and TravelNetSoft represents a caller era for African tourism. For nan first time, Africa has a comprehensive, interactive booking and recreation guidance strategy that is some affordable and adaptable to nan needs of businesses of each sizes. As nan ATB’s Executive Chairman, Cuthbert Ncube, and ATB Marketing Corporation CEO, Juergen Steinmetz, person pointed out, this strategy marks nan opening of a caller section for Africa’s recreation and tourism industry.

The strategy is designed to cater to businesses ranging from independent circuit guides and mini safari lodges to multinational edifice chains, airlines, ferries, and autobus companies. By offering specified a versatile and customizable solution, nan business ensures that businesses crossed Africa—no matter their size—can entree nan devices they request to compete connected nan world stage. The strategy offers a broad suite of features that support some nan operational needs and maturation ambitions of African tourism businesses, providing them pinch nan infrastructure basal to thrive successful an progressively competitory world market.

TravelNetSoft: A Proven Solution for nan Travel Industry

TravelNetSoft, nan driving unit down nan improvement of nan caller system, is simply a starring supplier of exertion solutions tailored to nan recreation industry. Based successful Germany and operating since 2005, TravelNetSoft has established itself arsenic a reliable partner for recreation businesses worldwide. The company’s expertise successful providing customizable recreation exertion solutions ensures that nan caller strategy meets nan unsocial needs of Africa’s tourism sector, offering a broad level for booking, inventory management, accounting, and customer narration management.

With its elastic business exemplary and heavy knowing of nan recreation industry, TravelNetSoft is uniquely positioned to support nan divers needs of African tourism businesses. The company’s strategy is designed to beryllium afloat customizable, allowing businesses to tailor nan level to their circumstantial requirements. This ensures that nan strategy tin accommodate nan unsocial operational demands of different sectors wrong nan African tourism industry, from circuit operators to hotels and carrier providers.

A Vision for nan Future of African Tourism

This business represents a bold measurement guardant successful nan improvement of Africa’s tourism industry. By providing businesses pinch nan devices they request to negociate their operations much efficaciously and straight prosecute pinch customers, nan ATB and TravelNetSoft are mounting nan shape for a much vibrant, competitive, and sustainable tourism assemblage successful Africa. As African tourism continues to turn successful fame among world travelers, this caller strategy will thief businesses pat into caller markets, summation bookings, and clasp customers much effectively.

The eventual extremity of this inaugural is to position Africa arsenic a starring destination successful nan world tourism market. By equipping African businesses pinch precocious exertion and streamlining nan booking process, nan ATB and TravelNetSoft are helping to guarantee that nan African tourism manufacture remains competitory and continues to thrive successful nan years to come.

Conclusion

The business betwixt nan African Tourism Board, nan African Tourism Marketing Corporation, and TravelNetSoft represents a transformative displacement successful really nan African tourism manufacture operates. With nan improvement of a new, affordable, and customizable booking and recreation guidance system, businesses crossed Africa now person nan devices they request to thrive connected nan world stage. By providing this strategy free of complaint to trusted members, nan business ensures that moreover mini businesses tin compete pinch world giants successful nan tourism sector. This inaugural marks nan opening of a caller era for Africa’s tourism industry, 1 that promises to thrust growth, amended operational efficiency, and unfastened caller opportunities for businesses crossed nan continent.