Adtech Company Pubmatic Sues Google Over Monopoly Violations

In Brief

Advertising speech PubMatic has revenge a suit against Google, accusing nan tech elephantine of illegally monopolizing nan advertisement exertion market. PubMatic is seeking billions of dollars successful damages, according a study from Bloomberg.

The suit marks nan 2nd clip that an advertizing speech has sued Google since a federal judge ruled successful April that nan hunt giant had illegally monopolized advertisement exchanges and advertisement servers. The judge has group different proceedings for this period to find whether Google should beryllium forced to waste disconnected parts of its advertizing business owed to its forbidden conduct.

PubMatic CEO Rajeev Goel says his company’s suit isn’t conscionable astir money, but astir ensuring that online advertizing markets work.

“It felt for illustration for galore years nary matter really good we innovated location was a obstruction holding america back,” Goel told Bloomberg. “That obstruction wasn’t nan limits of our technology. It was Google’s forbidden monopoly. Every clip we adapted aliases innovated, Google recovered caller ways to stack nan deck.”

PubMatic useful pinch websites to waste advertising, competing straight pinch nan Google Ad Manager (formerly DoubleClick). According to grounds from Google’s antitrust proceedings past year, nan institution considered buying PubMatic successful 2011, but ended up purchasing advertizing exertion supplier AdMeld instead.

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