Published on October 25, 2025

Adelaide joins Sydney, Brisbane, Gold Coast, Geelong, and Hobart successful starring Australia’s tourism boom and growth. As of October 2025, Adelaide is experiencing an bonzer transformation, making it 1 of nan country’s astir sought-after destinations. With important investments successful infrastructure, a vibrant cultural scene, and improved global connectivity, nan metropolis is attracting much travelers than ever before. The operation of modern urban developments and rich | cultural experiences is positioning Adelaide arsenic a premier travel hub. The city’s strategical efforts successful expanding international access and offering unsocial experiences are paying off, making it a cardinal subordinate alongside different Australian tourism powerhouses for illustration Sydney, Brisbane, Gold Coast, Geelong, and Hobart. Adelaide’s growth is not conscionable noticeable—it’s explosive, and it promises to tie millions of visitors annually, shaping nan early of Australia’s tourism sector.
Tourism Performance Overview
Domestic Tourism Growth
As of June 2025, Adelaide’s tourism figures uncover a thriving domestic market. The metropolis welcomed 7.8 cardinal home overnight trips during nan year, showcasing nan increasing entreaty of Adelaide arsenic a recreation destination wrong Australia. Domestic visitors spent a staggering $8.2 billion successful nan metropolis during nan aforesaid period, contributing importantly to South Australia’s economy. Of this total, $3.0 billion came from interstate overnight visitors, while $2.8 billion was generated by intrastate visitors. Additionally, day trips added different $2.4 billion successful expenditure, further highlighting Adelaide’s worth to nan state.
International Tourism Performance
Adelaide has besides seen maturation successful international visitation, pinch 435,000 world travelers arriving successful nan metropolis for nan twelvemonth ending June 2025. While this represents a flimsy 4% decrease from nan erstwhile year, it is important to statement that world visitors spent $1.7 billion successful nan metropolis during this time, marking a important 33% increase compared to nan erstwhile year. These figures underscore Adelaide’s continued entreaty to global travelers, moreover amidst challenging world recreation conditions.
Enhanced Connectivity
One of nan driving forces down Adelaide’s emergence arsenic a global destination is its improved connectivity to world markets. United Airlines will motorboat its first-ever non-stop flight from nan United States to Adelaide successful December 2025, importantly enhancing accessibility for North American travelers. This caller work will supply a direct nexus to Adelaide, strengthening nan city’s position arsenic an international gateway.
Furthermore, Adelaide’s position arsenic an important global hub was solidified erstwhile it hosted nan CAPA Airline Leader Summit successful August 2025. The acme brought together elder executives from airlines and nan tourism industry, highlighting Adelaide’s increasing domiciled successful global aviation and tourism. These efforts to boost connectivity are expected to lend importantly to nan city’s tourism growth successful nan coming years.
Infrastructure and Urban Development
Adelaide Central Market Revitalization
A cornerstone of Adelaide’s transformation is nan ongoing $400 cardinal redevelopment of nan Adelaide Central Market. The historical market, a beloved landmark, is being modernized to create a world-class destination for food lovers and tourists alike. This awesome finance successful nan city’s infrastructure is portion of a broader inaugural to elevate Adelaide’s status arsenic a culinary hotspot, enhancing nan acquisition for some locals and visitors.
New Developments Across nan City
Alongside nan Central Market redevelopment, Adelaide is experiencing a surge successful new developments that are enhancing nan visitant experience. This includes nan building of new hotels, entertainment venues, and cultural institutions designed to meet nan needs of a increasing tourism market. These developments are creating an exciting, dynamic environment for tourists, pinch an expanding scope of attractions and accommodations to take from.
Cultural and Culinary Scene
A Growing Culinary Destination
Adelaide’s culinary scene is besides undergoing a transformation, pinch nan highly anticipated opening of Restaurant Aptos group to further heighten nan city’s estimation arsenic a foodie haven. The edifice is expected to go a cardinal item of Adelaide’s thriving eating scene, attracting some international nutrient lovers and local enthusiasts.
Vibrant Arts and Culture
Adelaide’s culture is simply a blend of contemporary creativity and rich heritage, pinch a flourishing arts scene that continues to pull visitors from astir nan world. The city’s laneways are live pinch street art, boutique shops, and trendy cafes, inviting exploration. The arts scene is flourishing pinch galore galleries, festivals, and performances showcasing nan immense talent of section artists. These cultural offerings, mixed pinch Adelaide’s vibrant atmosphere, make nan metropolis a must-visit for those seeking some relaxation and inspiration.

Major Events and Festivals
Adelaide’s arena calendar is filled pinch divers and breathtaking festivals and activities that tie thousands of visitors each year. These events are pivotal successful maintaining nan city’s position arsenic a leading destination.
AFL Gather Round 2025
One of nan astir important events successful Adelaide’s tourism calendar is nan AFL Gather Round, which took spot successful 2025 and attracted a grounds 269,506 fans crossed South Australia. Over 200,000 people flew successful and retired of Adelaide during nan event, making it nan busiest week ever recorded for Adelaide Airport. The arena showcased nan city’s expertise to big large-scale events and tie important international tourism.
LIV Golf Adelaide 2025
LIV Golf Adelaide 2025 besides played a cardinal domiciled successful boosting tourism numbers. Held astatine The Grange Golf Course, nan arena saw a grounds 102,483 attendees, contributing substantially to hotel occupancy and nan local economy. This arena added different furniture of excitement to nan city’s already packed event calendar.
Australian Regional Tourism Convention 2025
The Australian Regional Tourism Convention 2025, held successful nan picturesque Adelaide Hills, attracted 200 delegates, showcasing nan region’s world-class food, wine, and nature-based experiences. This arena further solidified Adelaide’s status arsenic a apical destination for regional tourism.
Strategic Goals and Future Outlook
Growth Target for Visitor Economy
The South Australian Government has group an eager target for its visitor economy, aiming to turn it to $12.8 cardinal by 2030. This imagination is supported by a broad strategy that focuses connected sustainable growth, enhanced visitor experiences, and accrued investment successful tourism infrastructure. These efforts are expected to propel Adelaide guardant arsenic 1 of Australia’s starring tourism destinations.
Destination Management Plans
The South Australian Tourism Commission (SATC) is processing Destination Management Plans (DMPs) for each region of nan state. These plans attraction connected product and acquisition development, industry capacity building, and aligning pinch broader tourism strategies. Through these plans, nan SATC intends to guarantee that Adelaide and its surrounding regions proceed to connection high-quality experiences for visitors, driving long-term growth and sustainability.

Australia’s Tourism Boom: A Strong Recovery and Bright Future
Australia’s tourism industry is experiencing a important resurgence arsenic of October 2025, pinch cardinal cities crossed nan state undergoing awesome developments to heighten their entreaty arsenic travel destinations. With a strategical attraction connected infrastructure, cultural initiatives, and accrued global connectivity, Australia is positioning itself arsenic a top destination for travelers from each complete nan world. As these projects travel to fruition, nan country’s tourism sector is group for continued growth, making it an charismatic action for some domestic and international visitors.
Tourism Performance successful Australia
Australia’s tourism sector is showing promising growth. According to charismatic data, international visitant numbers reached 7.8 million successful nan twelvemonth ending June 2025, reflecting a 6% increase compared to 2024. Similarly, world visitors spent a full of $55.4 billion, a notable 16% rise from nan erstwhile year. This surge successful expenditure underscores nan country’s increasing popularity arsenic a recreation destination.
Domestic Tourism
Domestically, Australia continues to spot strong tourism activity. In nan March 4th of 2025 alone, Australians took 28.8 cardinal home overnight trips. Despite a flimsy 2% decrease from nan erstwhile quarter, nan full expenditure from these trips reached $29.5 billion. This shows that Australians proceed to explore their ain country, pinch awesome contributions coming from some capital cities and regional areas. The forecast for domestic tourism is arsenic promising, pinch spending projected to scope $132.7 cardinal by 2029, outpacing inflation.
International Tourism
International visitation besides continues to thrive, albeit astatine a slower rate. Visitor numbers to Australia from overseas accrued by 6%, totaling 7.8 cardinal world arrivals. With cardinal root markets specified arsenic nan United States, United Kingdom, and Southeast Asia showing robust growth, Australia’s world tourism sector is connected way for dependable recovery and growth. Projections propose international visitant spending will proceed to rise, reaching $48.5 cardinal by 2029.
Enhancing Connectivity and Strategic Investments
One of nan main factors driving Australia’s tourism growth is nan expanding connectivity betwixt cardinal cities and international markets. Various projects are successful nan useful to facilitate easier recreation for international tourists.
Sydney’s Western Harbour Revitalization
In Sydney, nan Western Harbour precinct is undergoing a important transformation. The New South Wales Government is spearheading this revitalization project, which encompasses areas specified arsenic Darling Harbour and Pyrmont. These developments purpose to move Sydney’s waterfront into a vibrant cultural and tourism hub, featuring caller public spaces, cultural institutions, and improved transportation options. With nan extremity of expanding yearly tourism spending from $884 cardinal successful 2024 to $2 cardinal by 2030, nan task is group to solidify Sydney’s status arsenic a starring global destination.
Brisbane’s Preparation for nan 2032 Olympics
Brisbane, which will big nan 2032 Summer Olympics, is investing heavy successful infrastructure. A cardinal task is nan improvement of nan Brisbane Olympic Stadium astatine Victoria Park, which will service arsenic nan main venue for nan Games. The stadium, group to beryllium completed pinch a capacity of 63,000 seats, is expected to pull ample numbers of visitors some during nan Olympics and successful nan years following. In addition, nan Queen’s Wharf development will characteristic luxury hotels, restaurants, and a casino, each aimed astatine positioning Brisbane arsenic a top-tier world tourer destination.
Gold Coast’s Rise arsenic a Family-Friendly Hub
The Gold Coast has besides been witnessing important growth, particularly successful nan Broadbeach area. Known for its family-friendly atmosphere, Broadbeach has go a much charismatic action for visitors seeking a relaxed situation compared to nan bustling Surfers Paradise. In 2024, nan region welcomed 13 cardinal visitors, pinch a notable surge successful visitor spending, which accrued to $8.1 billion. The area’s caller luxury accommodations and divers dining options are expected to proceed boosting its entreaty for family vacations.
Geelong’s Investment successful nan Great Ocean Road
Geelong, located on nan celebrated Great Ocean Road, is investing heavy successful tourism infrastructure. The redevelopment of nan Twelve Apostles Visitor Centre is simply a cardinal project, pinch a $126 cardinal budget dedicated to enhancing visitor experiences. The centre will characteristic caller retail, hospitality, and exhibition spaces, on pinch a rooftop lookout offering breathtaking views of nan iconic Twelve Apostles. This inaugural will not only amended nan region’s tourism offerings but besides make employment opportunities, contributing to nan local economy.

Cultural Developments and New Tourism Attractions
Australia’s taste and culinary scene is different awesome driver of its tourism growth. Cities crossed nan state are focusing connected enhancing their cultural offerings to pull visitors.
Adelaide’s Growing Culinary Scene
In Adelaide, nan highly anticipated opening of Restaurant Aptos is expected to further cement nan city’s estimation arsenic a culinary hotspot. This restaurant, on pinch different emerging nutrient venues, is portion of Adelaide’s broader initiative to go 1 of nan world’s top nutrient destinations. Additionally, Adelaide’s laneways, filled pinch street art, boutique shops, and cafés, connection a unsocial blend of contemporary culture and heritage, providing visitors pinch a vibrant experience.
Hobart’s Proposed Stadium Development
In Hobart, nan projected Macquarie Point Stadium will beryllium a cardinal portion of nan city’s development. Expected to unfastened successful 2029, nan 23,000-seat multi-purpose venue will lend to enhancing Hobart’s tourism offerings. This improvement aligns pinch broader plans to found a Tasmanian-based AFL team, which will thrust liking successful nan region, benefiting some nan local economy and tourism sector.
Mildura’s Focus connected Arts and Culture
Mildura, located successful north-west Victoria, has embraced arts and culture arsenic portion of its tourism strategy. The metropolis has hosted respective high-profile events, including concerts by awesome artists specified arsenic Kings of Leon and Lenny Kravitz. With investments successful public art and cultural festivals, Mildura is diversifying its tourism profile and attracting visitors willing successful its unsocial cultural landscape.
Major Events Driving Tourism Growth
Australia’s tourism calendar is packed pinch major events that proceed to pull ample numbers of visitors. These events person go integral to nan country’s tourism economy.
AFL Gather Round and LIV Golf Adelaide
In 2025, Adelaide hosted nan AFL Gather Round, which attracted a grounds 269,506 fans crossed South Australia. This arena group a caller grounds for Adelaide Airport, pinch complete 200,000 visitors flying successful and retired of nan city. Additionally, nan LIV Golf Adelaide arena welcomed much than 100,000 attendees, providing a important boost to local businesses and hotels.
Australian Regional Tourism Convention
Held successful nan Adelaide Hills, nan Australian Regional Tourism Convention 2025 attracted 200 delegates, further showcasing nan region’s exceptional food, wine, and nature-based experiences. This convention, on pinch different regional events, continues to item Australia’s divers tourism offerings beyond nan awesome cities.
The Future of Australia’s Visitor Economy
Australia’s visitant economy is projected to turn importantly successful nan coming years, driven by awesome infrastructure investments and sustainable maturation strategies. The government’s THRIVE 2030 strategy intends to summation nan nationalist visitor economy to $230 cardinal by 2030, focusing connected some international and domestic tourism growth. With continued investments successful tourism infrastructure, on pinch a attraction connected sustainability and visitor experience, Australia is well-positioned to support its position arsenic 1 of nan world’s leading tourism destinations.
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