Visa Data Reveals Strong Demand For Flights To Italy Ahead Of Winter Olympics

Published on November 2, 2025

The hype astir nan Milano Cortina 2026 Winter Olympics has been reflected successful nan Visa information statistic of world trips to Italy, which person gone up astir significantly, and nan number of formation reservations has accrued by 160 percent year connected year. The main contributors to nan said increment are nan visitors from nan awesome markets, specified arsenic nan USA, UK, and Canada, who, connected nan whole, want to spot nan Winter Games taking spot successful 1 of nan astir historical cities successful Europe. The countdown is now nether 100 days, and nan anticipation of making Italy’s early 2026 visitant numbers is already there.

Visa Data Reveals Strong Travel Demand to Northern Italy

According to Visa Consulting & Analytics (VCA), world formation bookings to Italy person accrued sharply, pinch Northern Italy—home to nan Olympic big cities of Milan and Cortina d’Ampezzo—seeing nan highest emergence successful recreation demand. Visa data shows that U.S. travellers lend nan astir to nan surge, accounting for 35% of summons spending connected Visa cards. Other countries contributing importantly to nan surge see Germany, Canada, and Switzerland, pinch nan United Kingdom and France besides showing beardown liking successful nan upcoming Winter Olympics.

Interestingly, Visa information reveals that nan highest mean spending per cardholder is coming from Australia, Canada, nan U.S., and nan Netherlands. This reflects nan increasing entreaty of nan Winter Games, peculiarly among travellers seeking a luxurious acquisition successful Italy during this once-in-a-lifetime event.

Impact of Milano Cortina 2026 connected Italian Tourism

The Milano Cortina 2026 Winter Olympics promises to person a lasting effect connected Italy’s tourism industry, particularly successful nan bluish regions wherever nan Games will return place. Ipsos research, commissioned by Visa, highlights that a important mostly of Italians, 90%, expect nan Games to bring lasting improvements to public spaces, transportation, and infrastructure. Additionally, 95% of small and medium-sized businesses successful nan big regions are optimistic astir nan economical benefits of nan event, anticipating accrued footfall and a affirmative effect connected section commerce.

For world tourists, nan Games correspond not only an opportunity to acquisition nan Olympics but besides to research Italy’s rich | taste practice and scenic landscapes. As nan Games approach, travellers are already booking flights, accommodations, and tickets, signalling a robust request for each aspects of nan Olympic experience, from skis resorts to metropolis tours successful Milan.

Sports Tourism and nan Economic Boost from nan Winter Games

The emergence successful bookings is not conscionable a testament to nan allure of nan Milano Cortina 2026 Winter Olympics but besides to nan broader entreaty of sports tourism. As nan Olympics becomes a focal constituent for fans and athletes alike, regions crossed Italy are preparing to big visitors, offering a operation of luxury experiences, skiing adventures, and cultural tours. This increasing inclination is reshaping nan recreation scenery successful Italy, pinch awesome investments being made successful infrastructure and services to accommodate nan influx of tourists.

Visa’s domiciled arsenic nan charismatic payment exertion partner for nan Olympics ensures a seamless and unafraid costs acquisition for world visitors. The institution has worked to alteration contactless payments crossed ski resorts, public transport, and various services successful over 50 skis destinations successful Italy. This integer translator not only enhances convenience for travellers but besides supports nan section merchants and businesses benefiting from nan tourism boom.

What This Means for International Travellers

For world travellers, nan Milano Cortina 2026 Winter Olympics provides an opportunity to beryllium portion of a world ceremony of sports, culture, and innovation. The Winter Games will showcase Italy’s wintertime sports prowess and its rich | taste heritage, offering visitors a chance to acquisition a genuinely unsocial Olympic destination.

Italy’s infrastructure improvements and integer advancements, driven by nan Games, will besides make recreation to and wrong nan state smoother. From seamless payments to upgraded carrier links, international tourists tin expect an enhanced recreation experience, whether they are attending nan Olympics, visiting nan upland resorts, aliases simply exploring Italy’s historical cities.

A Global Celebration Awaits successful Italy

The Milano Cortina 2026 Winter Olympics is coming very soon, and for this reason, nan summation successful world recreation to Italy is simply a motion of nan increasing world liking successful nan event. The 160% increase successful formation reservations is conscionable 1 of nan galore affirmative impacts that nan Games will time off connected Italy’s tourism and economy, lasting for years. Italy not only offers awesome wintertime sports but besides superb civilization and scenery for those who want to person nan champion experience. With nan Olympics getting nearer and nearer, Italy is preparing to person a awesome number of visitors and astatine nan aforesaid clip giving them nan chance to return portion successful a really exceptional event.