Uganda And Kenya Deepen Tourism Collaboration To Boost Regional Travel Growth, Get The Details Here

Published on November 2, 2025

Uganda’s Mombasa Consulate is nan first interaction constituent successful nan Uganda Tourism Diplomacy Consulate network, promoting separator synergy which is lifting nan Uganda tourism strategy to nan Kenyan Coast. As regards nan Coast Tourism Conferences, nan first held successful Malindi, Kenya, October 27–28 2025 was followed by Uganda success. Consequently, Uganda was capable to grow its destination tourism strategy to see inland taste and wildlife attractions.

The East Africa region of Africa shares a tourism strategy. Below nan stated theme, nan convention which took spot astatine nan Ocean Beach Resort and Spa, was hosted successful Kilifi County astatine nan Ocean Beach Resort and Spa, nan first nine opening successful nan region to unafraid a licence for dormant nine facilities. The convention was a first and a success, drafting successful hundreds of delegates, investors, and tourism leaders from acold and wide.

Uganda’s Leadership Inspires Regional Integration

Since its motorboat successful 2022, nan Uganda–Kenya business has grown steadily, emphasizing complementarity alternatively than competition. Uganda’s Consulate successful Mombasa has played a captious domiciled successful positioning nan state arsenic a leader successful tourism diplomacy, fostering collaboration betwixt coastal Kenya and inland Uganda.

According to 2024 recreation data, 466,000 Kenyans visited Uganda, making Kenya Uganda’s largest African root market, while 225,559 Ugandans travelled to Kenya, underlining nan interdependence betwixt nan 2 nations. This business now serves arsenic a blueprint for wider East African integration.

A Shared Vision for Inclusive and Tech-Driven Tourism

The Malindi convention provided a level for Uganda to showcase its semipermanent tourism imagination nether nan Tourism Development Vision 2040, which intends for ten-fold maturation driven by integer innovation, younker inclusion, and location investment.

In her keynote address, Uganda Tourism Board (UTB) CEO Juliana Kaggwa called for a unified integer tourism ecosystem betwixt Uganda and Kenya. She emphasized that linking tourism products done exertion and encouraging longer inland stays could substantially summation visitant spending and location revenue.

Commitment to Youth and Innovation

State Minister for Tourism, Wildlife and Antiquities Martin Mugarra Bahinduka reiterated Uganda’s committedness to location cooperation, highlighting nan forum’s value successful fostering caller opportunities.

“This level remains pivotal for expanding opportunities betwixt our 2 sister nations,” he said. “By aligning Uganda’s escapade and wildlife attractions pinch Kenya’s beaches, we tin create a powerful multi-destination circuit appealing to world travelers.”

The conference’s last declaration outlined cardinal commitments for some nations, including:

• Adopting integer branding and artificial intelligence successful tourism marketing
• Linking Uganda’s inland safaris pinch Kenya’s coastal experiences done caller memoranda of understanding
• Leveraging youth—who dress up 80% of nan organization successful some countries—as innovators and work providers
• Building inclusive, accessible tourism ecosystems that merge persons pinch disabilities
• Establishing an East African online tourism marketplace and evolving nan arena into a full-scale Uganda–Kenya Tourism Conference

Kenya’s Pivot: From Coastlines to Cross-Border Experiences

Kenya’s Ministry of Tourism utilized nan Malindi level to denote a awesome description of its long-running Coast campaign, traditionally centered connected Mombasa, Diani, and Kilifi. The caller guidance intends to nexus nan Coast pinch inland practice sites, taste experiences, and eco-adventure destinations.

Officials acknowledged that Kenya’s early competitiveness depends connected integrated location circuits combining formation relaxation pinch wildlife, culture, and gastronomy. This displacement besides aligns pinch increasing traveler request for authentic and sustainable tourism beyond nan emblematic edifice experience.

By connecting coastal charm pinch inland experiences, Kenya intends to boost mean tourer stays, fortify section economies, and reenforce its position arsenic a gateway to East Africa.

Uganda’s Consulate: The Engine Behind nan Partnership

Uganda’s Consul General successful Mombasa, Paul Mukumbya, credited nan partnership’s occurrence to continuous collaboration and a tone of communal growth. Participation successful nan convention has surged from 200 delegates successful 2022 to complete 700 successful 2025, reflecting location assurance successful Uganda’s leadership.

The Mombasa Consulate has been instrumental successful launching associated initiatives specified arsenic familiarization trips, play tournaments, and bush-to-beach recreation packages that merge Uganda’s inland experiences pinch Kenya’s coastal offerings.

Looking Ahead: Kampala to Host 2026 Edition

The adjacent version of nan Uganda–Kenya Tourism Conference will beryllium held successful Kampala successful 2026, expected to further fortify Uganda’s activity successful East African tourism integration.

Discussions will halfway connected infrastructure improvement — including improved aerial connectivity, Standard Gauge Railway (SGR) description , and roadworthy networks — arsenic good arsenic deeper engagement pinch youth, exertion firms, and integer contented creators. These efforts purpose to amplify Africa’s tourism sound connected world platforms and heighten nan region’s integer tourism economy.

A New Era for East African Tourism

The conclusion from nan Malindi Declaration points to nan early imaginable of nan region being driven by cooperative efforts, advancement, and inclusive participation. The anticipatory diplomacy Uganda has offered done nan Mombasa Consulate and nan Ministry of Tourism, Wildlife and Antiquities has group a modular successful nan region for collaboration and alignment of policies.

The description of Kenya’s coastal tourism strategy to see nan inland regions highlights nan operational occurrence of this strategical collaboration. It demonstrates that pinch a communal nonsubjective and cooperative promotional efforts, a richer and much varied tourism offering tin beryllium developed for nan world marketplace.

The articulation of a unified East African tourism offering promises travelers integrated experiences that link Uganda’s highlands, parks and taste routes pinch Kenya’s coastal practice and formation tourism. Uganda and Kenya person embraced exertion to reengineer nan African tourism offering, pinch nan attraction being 1 of unity and a collected tone toward equitable and sustainable development.