Tourism Authority Of Thailand Prepares For Impactful “nihao Month” Campaign, Aiming To Attract Chinese Tourists With Exclusive Benefits And Cultural Events

Published on September 18, 2025

The Tourism Authority of Thailand (TAT) is preparing to embark connected a revolutionary task that promises to make waves successful nan world tourism industry. The “Nihao Month” run was unveiled precocious successful Guangzhou, People’s Republic of China, this past period arsenic a lead-up to its last motorboat successful Bangkok connected 25 September 2025. The much-awaited run is looking to stimulate recreation during China’s highest vacation season, coinciding pinch 2 Chinese events of awesome importance—Mid-Autumn Festival and National Day Golden Week. By putting nan spotlight connected Thailand’s tourism products, Nihao Month will item nan country’s outstanding recreation experiences successful supporting Thailand arsenic a apical destination for Chinese travelers.

The Guangzhou preview arena attracted cardinal officials from some Thailand and China, marking a momentous juncture successful nan improvement of bilateral tourism relations. Senior representatives included Ms. Thapanee Kiatphaibool, Governor of nan TAT; Ms. Porpoj Changyawa, Deputy Consul-General successful Guangzhou; Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and nan South Pacific; Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications; and Mr. Ke Xiandong, Deputy Director-General of nan Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism. Their corporate beingness underscores nan beardown collaboration betwixt nan 2 nations, highlighting nan strategical value of this run for some Thailand’s tourism manufacture and China’s outbound tourism market.

Ms. Thapanee said “Nihao Month is simply a ceremony of relationship betwixt Thailand and China, and this Guangzhou preview marks nan opening of an breathtaking play of travel. As we look guardant to nan Bangkok launch, highlighted by the Amazing Mid-Autumn successful Thailand, Welcome Reception, we are presenting Thailand arsenic a high-quality, safe and welcoming destination that is fresh to create lasting memories for Chinese visitors.”

Nihao Month: An Event Designed for Connection and Engagement

At nan bosom of Nihao Month lies nan extremity of strengthening people-to-people connections, an nonsubjective that will beryllium pursued pinch a bid of unsocial and engaging events. The upcoming Bangkok reception, scheduled for 25 September, promises to beryllium a captivating showcase that brings together Chinese Key Opinion Leaders (KOLs) and contented creators. The arena will observe nan Mid-Autumn Festival while besides emphasizing Thailand’s vibrant modern soft power. Thai celebrities specified arsenic Billkin Putthipong Assaratanakul and Pong Nawat Kulrattanarak will make typical appearances, creating a taste fusion that will resonate pinch some Thai and Chinese audiences. The purpose is not only to item Thailand’s accepted customs but besides to position nan federation arsenic a move and culturally rich | destination that is some rooted successful practice and forward-looking successful its appeal.

As nan run unfolds, Nihao Month will beryllium a ceremony of Thailand’s tourism offerings, featuring a blend of taste and modern experiences designed to entreaty to Chinese travelers. TAT is emphasizing its strategy of incorporating “soft power” elements into nan campaign, including promoting Thailand’s rich | taste heritage, gastronomic delights, entertainment, and vibrant landscapes. This is an fantabulous measurement to prosecute Chinese travelers who are looking to create meaningful and unsocial memories while besides exploring caller destinations.

Digital Engagement and User-Generated Content

As portion of its innovative approach, Nihao Month is actively leveraging integer platforms to scope a broader audience. A cardinal constituent of nan run is nan “Thailand, Told by You – UGC Challenge & FAM Trip,” an inaugural that invites Chinese contented creators to stock their individual interpretations of “5 Must Do successful Thailand” and nan Soft Power 5F (Food, Film, Fashion, Festivals, and Fun). This inaugural not only encourages travelers to participate but besides amplifies nan campaign’s scope done societal media engagement and influencer-driven content.

Winners of this situation will beryllium invited to Thailand for an immersive FAM (familiarization) travel wherever they will nutrient original contented to beryllium shared connected various platforms. This user-generated contented (UGC) will enactment arsenic authentic and relatable endorsements of Thailand’s appeal, thereby influencing nan choices of imaginable Chinese travelers. TAT is keen to guarantee that nan communicative surrounding Thailand’s tourism is shaped by genuine, firsthand experiences, making nan run some interactive and inclusive.

Exclusive Privileges for Chinese Travelers

In summation to integer engagement, Nihao Month includes nan highly charismatic “Chinese Passport Privilege” program, which intends to heighten nan acquisition of Chinese travelers to Thailand. This inaugural offers exclusive benefits and discounts astatine a wide scope of starring retailers, spas, and tourism work providers crossed Thailand. Through partnerships pinch awesome Online Travel Agents (OTAs) for illustration Ctrip, Meituan, and Tongcheng, arsenic good arsenic costs platforms specified arsenic Alipay, nan run ensures that Chinese visitors will person entree to seamless and rewarding recreation experiences.

Prominent unit groups successful Thailand, including Central, Siam Piwat, The Mall, EM District, One Bangkok, Lotus, Makro, and Tops, are besides onboard to connection typical privileges that make walking successful Thailand moreover much charismatic for Chinese tourists. These benefits purpose to create a much personalized and convenient acquisition for visitors, further solidifying Thailand’s estimation arsenic a go-to destination for Chinese travelers seeking high-quality experiences astatine affordable prices.

Marking 50 Years of Diplomatic Relations

Nihao Month is not only a run to beforehand tourism—it is besides a symbolic ceremony of nan 50th day of negotiated relations betwixt Thailand and China. This milestone marks half a period of communal practice and friendship, which has been reflected successful nan increasing number of Chinese visitors to Thailand. The TAT’s efforts to create a run astir this typical juncture is simply a testament to nan long-standing taste and negotiated ties betwixt nan 2 nations.

As nan run rolls retired crossed various platforms, Nihao Month intends to reaffirm Thailand’s position arsenic a top-of-mind destination for Chinese visitors, peculiarly during nan highest vacation season. The blend of taste celebrations, modern tourism offerings, and exclusive promotions ensures that Nihao Month will resonate pinch a divers scope of travelers from China, from first-time visitors to predominant returnees.

With nan successful preview successful Guangzhou and nan charismatic motorboat successful Bangkok connected nan horizon, Nihao Month is poised to go a awesome milestone successful Thailand’s tourism strategy, strengthening ties betwixt Thailand and China and reinforcing Thailand’s entreaty arsenic a starring world destination for Chinese tourists.

Finally, Nihao Month is simply a thrilling leap for nan tourism manufacture successful Thailand, sparked by an friendly knowledge of Chinese user sentiment and desire. Not only does nan run stress Thailand’s unique civilization and tourism attractions, but it besides lays groundwork for much profound taste knowing and sharing betwixt nan nations. It paves nan measurement for a brighter early of much travel, much vibrant cross-cultural exchange, and semipermanent alliances.