Salesforce Announces Agentforce 360 As Enterprise Ai Competition Heats Up

Salesforce announced Monday nan latest type of its AI supplier level arsenic nan institution looks to lure enterprises to its AI package successful an progressively crowded market.

The customer relations head elephantine unveiled nan caller platform, branded Agentforce 360, up of its yearly Dreamforce customer convention that kicks disconnected October 14. This newer type of Agentforce includes caller ways to instruct AI agents done text, a caller level to build and deploy agents, and caller infrastructure for messaging app Slack, among others.

A notable facet of Agentforce 360 is its caller AI supplier prompting tool, called Agent Script, which will beryllium released successful beta successful November. Agent Script gives users nan expertise to programme their AI agents to beryllium much elastic and amended respond to “if/then” situations. This allows AI agents to beryllium programmed to beryllium much predictable successful little rigid situations for illustration customer questions.

Users tin pat into “reasoning” models, which declare to deliberation earlier responding arsenic opposed to responding based connected patterns. Anthropic, OpenAI and Google Gemini powerfulness these “reasoning” agents.

Salesforce besides announced it is releasing a caller supplier building tool, Agentforce Builder, which allows users to build, trial and deploy AI agents from a singular spot. This tool, which will beryllium released successful beta successful November, includes Agentforce Vibes, an enterprise-grade app vibe coding instrumentality that Salesforce announced earlier this month.

The institution besides announced a broader integration betwixt Agentforce and Slack. Salesforce said its halfway apps, including Agenforce Sales, IT and HR, among others, will aboveground straight successful Slack starting this period and grow done nan opening of 2026.

Slack is piloting a caller type of its Slackbot chatbot that is meant to beryllium much of a personalized AI supplier that learns astir its personification and will connection insights and suggestions.

Salesforce wants Slack to service arsenic an endeavor hunt instrumentality successful nan early excessively and plans to motorboat connectors pinch platforms for illustration Gmail, Outlook, and Dropbox successful early 2026.

This latest update from Salesforce comes astatine an absorbing clip for nan endeavor AI market. Companies proceed to merchandise AI features aimed astatine their endeavor customers while enterprises struggle to spot a return connected finance for these tools.

Last week Google announced Gemini Enterprise, a suite of devices — many of which were already disposable — for building enterprise-grade AI agents, that counts Figma, Klarna and Virgin Voyages arsenic early customers, among others.

Anthropic besides started to show traction for its endeavor product, Claude Enterprise. The institution announced it struck a woody pinch consulting elephantine Deloitte to bring its Claude chatbot to Deloitte’s 500,000 world labor — its largest endeavor woody yet. Anthropic announced a strategic business pinch IBM nan adjacent day.

Salesforce touts that Agentforce has 12,000 customers — importantly higher than immoderate of its competitors, according to its Agentforce property release. Early aviator customers of its Agentforce 360 upgrades see Lennar, Adecco, and Pearson.

This is each contempt a caller MIT study recovered that 95% of endeavor AI pilots neglect earlier they scope accumulation arsenic companies still struggle to warrant spending money connected these AI tools.