Nigeria Tourism Sector Set To Contribute Billion Dollars, Here’s All You Need To Know

Published on November 29, 2025

Aiming for extremist progress, Barrister Hannatu Musa Musawa, Minister of Arts, Culture, Tourism, and nan Creative Economy, has reiterated and strengthened her petition for much investors and for nan Nigerian nationalist and backstage sectors to activity together for nan first clip to make Nigeria a apical world subordinate successful tourism, culture, and business. At nan 8th Nigeria Tourism Investors Forum and Exhibition (NTIFE) 2025, she noted nan request to activity together to entree nan galore taste and imaginative resources Nigeria has.

Nigeria’s Tourism Potential: A Vision for nan Future

During her reside astatine nan NTIFE successful Abuja, Musawa highlighted nan tremendous untapped imaginable wrong Nigeria’s tourism sector. She underscored nan important domiciled of tourism successful nationalist development, stressing that pinch nan correct finance and strategical partnerships, Nigeria tin go 1 of nan world’s starring destinations for taste tourism, business, and innovation.

Musawa described nan NTIFE not conscionable arsenic an exhibition, but arsenic a important opportunity for investors to actively participate successful transforming Nigeria’s tourism landscape. “NTIFE is an unfastened invitation for investors to move Nigeria’s rich | taste practice into sustainable economical growth,” she said, emphasizing that this translator is cardinal to nan government’s imagination for nan country.

The Ministry’s Vision for Growth: $100 Billion and Two Million Jobs by 2030

As portion of nan country’s broader economical vision, nan recently established Ministry of Arts, Culture, Tourism, and nan Creative Economy has group an eager target: to make $100 cardinal for Nigeria’s system and create complete 2 cardinal jobs by 2030. Musawa outlined that this maturation will peculiarly attraction connected empowering nan youth, a cardinal demographic that represents nan early of Nigeria’s imaginative industries.

Musawa’s imagination for nan assemblage is 1 of revitalization and growth. She emphasized that this imagination isn’t conscionable astir showcasing Nigeria’s heritage, but astir integrating it into nan world system done tourism, culture, and business ventures. “We want to create a assemblage that is not only profitable but sustainable and impactful,” she said, pointing to nan imaginative industries arsenic 1 of nan astir promising drivers for occupation creation and economical development.

Addressing Infrastructure and Policy Challenges

While Musawa acknowledged that Nigeria’s tourism infrastructure and argumentation frameworks still look challenges, she assured stakeholders that nan Ministry is already taking steps to reside these long-standing issues. Several cardinal initiatives are underway to amended nan sector’s wide competitiveness and reside existing gaps, peculiarly successful infrastructure, access, and argumentation implementation.

Musawa noted that these efforts are being designed to supply a coagulated instauration for nan industry, allowing Nigeria to amended compete connected nan world tourism stage. As nan state useful to adjacent these gaps, location is simply a increasing consciousness of optimism surrounding nan imaginable of tourism to thrust nationalist development.

Emerging Opportunities for Investors

Nigeria offers a wealthiness of opportunities for investors looking to pat into nan tourism and imaginative sectors. Musawa highlighted respective cardinal areas wherever investments could output important returns, including practice sites, imaginative cities, intermezo infrastructure, and taste hubs. She encouraged some section and world investors to nonstop their resources toward these sectors, which connection precocious imaginable for maturation and semipermanent sustainability.

Heritage tourism, successful particular, remains a standout opportunity, pinch Nigeria’s rich | history and civilization offering compelling experiences for visitors. By investing successful nan preservation and promotion of practice sites, investors tin thief showcase Nigeria’s history while besides boosting nan country’s world opinionated arsenic a taste destination. Musawa besides highlighted nan increasing request for taste hubs and imaginative cities, which connection unsocial experiences that tin pull a wide scope of visitors from astir nan world.

Strengthening Public-Private Partnerships

Musawa revealed that nan Ministry is actively moving to deepen public-private partnerships (PPP) pinch authorities governments and firm bodies. Several Memoranda of Understanding (MoUs) are presently being signed to foster collaboration betwixt nan authorities and nan backstage sector, successful statement pinch Presidential directives to promote finance successful tourism.

Public-private partnerships are seen arsenic basal to accelerating maturation successful nan tourism sector, arsenic they supply nan basal resources, expertise, and infrastructure needed to create nan industry. Musawa emphasized that these partnerships would play a pivotal domiciled successful achieving nan Ministry’s imagination for 2030 and beyond.

Nigeria’s Competitive Global Assets

Nigeria’s earthy beauty, taste richness, and quality superior make it an charismatic destination for world visitors and investors. Musawa highlighted that nan country’s divers landscapes, vibrant culture, and youthful organization are cardinal assets that group Nigeria isolated from different world destinations. With nan correct infrastructure, promotion, and investment, these assets tin beryllium leveraged to pull millions of visitors each year, creating caller opportunities for business, taste exchange, and tourism.

“Nigeria’s tourism assemblage offers beardown returns for partners consenting to collaborate pinch us,” Musawa said. “Our imaginative industries, mixed pinch our taste heritage, are powerful devices to heighten our tourism offering and lend to nationalist prosperity.”

Moving Forward: Collective Effort for a Thriving Tourism Industry

Musawa asked each tourism operators and stakeholders successful Nigeria on pinch nan Ministry to intimately coordinate and collaborate together. Musawa besides highlighted Nigeria’s opportunities to go a starring destination successful nan world for nan integration of civilization pinch waste and acquisition and innovative wealthiness generation, if only they activity together.