London Sees Benidorm Emerge As A Pioneer In Smart Tourism

Benidorm’s mayor, Toni Pérez, highlighted nan city’s achievements successful biology sustainability, societal inclusion and integer translator to British recreation media connected Tuesday November 4 successful London. These 3 pillars shape nan halfway of Benidorm’s tourism strategy, positioning nan metropolis arsenic a European leader successful responsible tourism.

The position took spot during nan World Travel Market successful London, successful collaboration pinch nan Sun & Beach Tourism Municipalities Alliance (AMT), of which Benidorm is simply a founding member, and nether nan umbrella of nan Spanish Tourism Office (OET) successful London.

Benidorm: a benchmark crossed Europe

Speaking wrong nan city’s world tourism communications strategy, Mayor Pérez said: “Our tourism exemplary has go a benchmark not only successful Spain but crossed Europe, built connected tangible results, world recognition, and a imagination shared pinch our citizens.”

The session, attended by outlets specified arsenic Travel Weekly, The Telegraph Travel and TTG Media, highlighted Benidorm’s position arsenic nan European Green Pioneer of Smart Tourism 2025, arsenic good arsenic its caller shortlisting for nan European Green Leaf 2027 grant successful nickname of its municipality sustainability achievements.

A strategical market: British tourists

On nan integer front, Benidorm’s integration into nan National Tourism Intelligence Platform (PID), tally by nan Ministry of Industry and Tourism, allows real-time guidance of mobility, visitant acquisition and national cognition utilizing artificial intelligence and unfastened data. The city’s Smart Beach initiative, already providing unrecorded biology and occupancy accusation on nan coastline, was besides emphasised.

In position of societal inclusion, Mayor Pérez noted that Benidorm became nan first destination successful Spain to certify its committedness to older people—a cardinal measurement against ageism and for promoting year-round inclusive tourism.

Prior to nan media session, Mayor Pérez and different AMT representatives, alongside Fede Fuster, President of Hosbec and nan Hotel Technology Institute (ITH), met pinch nan Secretary of State for Tourism, Rosario Sánchez Grau; Turespaña Director Miguel Sans; and OET London Director Manuel Butler to talk nan opening days of nan fair.

UK: The astir important world root marketplace for Benidorm

The position besides reaffirmed nan adjacent narration betwixt Benidorm and nan UK, its astir important world root market.

Between January and September 2025, 773,098 British visitors stayed successful regulated accommodation successful Benidorm, up 10.14% connected nan erstwhile year. They accounted for 40.2% of each visitors to nan metropolis and 72% of each British visitors successful hotels and different regulated establishments successful nan Valencian Community.

Air connectivity betwixt nan UK and Alicante-Elche Airport has besides grown, pinch a 9% summation successful flights and seats to September 2025, and forecasts of 8.4% successful October, 10.6% successful November and 6% successful December.

British visitors to Benidorm typically book successful advance, astir 88–92 days ahead, peculiarly during autumn and winter. Travel peaks connected weekends, particularly Thursdays to Saturdays, while longer stays hap successful summertime and shorter breaks successful outpouring and autumn. Social media study shows that UK visitors are chiefly drawn to Benidorm for sun and beach, gastronomy and nightlife, followed by active, family, taste and shopping tourism.

A metropolis designed for people

This media convention forms portion of Benidorm’s internationalisation plan, aimed astatine strengthening British travellers’ assurance successful nan metropolis arsenic a safe, modern and sustainable destination, while reinforcing its domiciled arsenic a nationalist and world benchmark successful responsible tourism.

Mayor Pérez concluded: “Benidorm leads not only successful numbers but successful vision. This gathering pinch British media allows america to showcase nan quiet but wished activity carried retired complete nan years to guarantee tourism continues to beryllium a root of wellbeing, cohesion and pridefulness for our city.”