Instagram Will Start Handing Out Awards To Select Creators

Instagram is launching its own awards program, according to The Hollywood Reporter. This is benignant of for illustration nan Oscars, but for short-form societal media content. There isn't an awards ceremony, a comedian big aliases thing for illustration that. Instead, nan 25 winners will get beingness rings.

These rings will beryllium designed by fashionista Grace Wales Bonner. Maybe they'll beryllium worthy a fewer bucks, arsenic nan nickname doesn't see a financial payout of immoderate kind. However, winners will get a integer replica of a ringing to put connected their Instagram floor plan and stories.

Honorees besides person nan expertise to customize nan inheritance colour of their profiles, creating a unsocial gradient. Eva Chen, nan caput of manner partnerships astatine Instagram, says this benignant of customization is "something that we haven’t really ever done before." Myspace fto group do this much than 20 years agone and Friendster earlier that.

Instagram has 3 cardinal monthly progressive users and location are only 25 recipients of nan aforementioned ring. Judges will whittle down nan database down to thousands and past hundreds earlier settling connected nan winners. These judges see level caput honcho Adam Mosseri, on pinch folks for illustration Spike Lee and character Yari Shahidi.

There are nary charismatic categories for illustration pinch different awards, but nan winners will beryllium chosen from crossed different topics and liking groups. “The criteria was really tough,” Chen says. “But really, we were looking for group who return imaginative chances and who are ever pushing nan letter cover and reasoning astir caller ways to talk to their audience.”

Instagram hopes this will go a regular thing, just for illustration those different awards. "We’d emotion to spot really it’s received and really nan winners bask nan literal Instagram spotlight,” Chen says. Winners will beryllium announced connected October 16.