Instagram Reaches 3 Billion Monthly Users

Nearly 15 years in, Instagram has passed a caller milestone: nan app now reaches 3 cardinal monthly users, Mark Zuckerberg shared successful a post connected Threads. That's up from 2 cardinal monthly users successful 2022.

Meta doesn't regularly stock monthly aliases regular personification numbers for its "family" of apps, but Facebook reached 2 cardinal daily users successful 2023; WhatsApp passed 2 cardinal monthly users in 2020. The institution reported 3.48 cardinal "daily progressive people" crossed facebook, WhatsApp and Messenger past quarter.

Meta shared nan latest metric arsenic it reportedly plans immoderate important changes to Instagram. According to Bloomberg, Meta will soon make Reels an moreover much salient portion of nan app. Instagram exec Adam Mosseri told nan publication that users will spot a redesigned navigation barroom that will "highlight backstage messaging and Reels." The institution will besides tally a trial successful South Korea and India that will let users to group Reels arsenic nan default provender for nan app. (Instagram's newly-announced iPad app already makes Reels nan default provender successful bid "to bespeak really group usage bigger screens today," nan institution has said.)

It's astir apt nary coincidence that these changes travel arsenic nan United States authorities edges closer toward an statement that will put nan US type of TikTok mostly successful nan hands of US-based investors. Despite much than a twelvemonth of uncertainty surrounding nan app's early successful nan United States, TikTok is still a formidable competitor to Meta much broadly and Instagram specifically.