Hbo Max Just Got More Expensive

Warner Bros. Discovery announced connected Tuesday that HBO Max is raising prices crossed each of its plans, marking yet different value hike successful nan streaming industry.

The Basic pinch Ads scheme now costs $10.99 per month, marking a $1 increase. The yearly scheme is now priced astatine $109.99, up $10.

The Standard Plan now costs $18.49 per month, marking a $1.50 increase. The yearly scheme now costs $184.99, up $15. The Premium scheme is now priced astatine $22.99 per month, a $2 increase. The yearly scheme now costs $229.99, marking a $20 increase.

For caller subscribers, nan updated prices spell into effect connected Tuesday, while existing customers will spot nan alteration connected their first billing rhythm connected aliases aft November 20.

HBO Max past raised prices successful June 2024.

The move comes a fewer weeks aft Warner Bros. Discovery CEO David Zaslav stated that HBO Max would become much expensive. Speaking astatine nan Goldman Sachs Communacopia + Technology Conference past month, Zaslav touted nan value of contented connected nan level and said it was underpriced.

“The truth that this is value — and that’s existent crossed our company, mobility picture, TV production, and streaming value — we each deliberation that gives america a chance to raise prices,” Zaslav said. “We deliberation we’re measurement underpriced.”

Zaslav besides said that nan streaming service’s crackdown connected passwords would beryllium coming successful nan future. Once HBO Max launches restrictions connected password-sharing, it will subordinate different celebrated streaming services for illustration Netflix and Disney+ successful doing so.

HBO Max’s much costly pricing follows different streaming services that person announced value hikes successful nan past fewer weeks. Disney recently raised nan value of Disney+ and Hulu subscriptions, and Apple increased nan value of its streaming service successful August.