Guam Collaborates With Gs25 And Naver Pay To Enhance Consumer Engagement And Drive Travel, Here’s All You Need To Know

Published on November 29, 2025

The Guam Visitors Bureau (GVB) is pioneering caller approaches successful destination trading pinch Guam’s first ever trading business pinch Korea’s biggest convenience shop chain, GS25, and NAVER Pay, South Korea’s starring mobile costs platform. Consumers will beryllium capable to entree Guam’s civilization done Guam’s signature nutrient items disposable successful GS25 stores successful South Korea. This business will heighten user engagement and grow recreation request to Guam. This innovative business integrates tourism, affordability, retail, and costs technology, broadening Guam’s accessibility to caller imaginable travelers.

Bringing nan Taste of Guam to Korean Consumers

To seizure nan attraction of imaginable visitors and nutrient lovers, nan GVB, successful business pinch GS25, is offering limited-edition “Guam Collaboration Ready-to-Eat Meals.” These meals reinterpret Guam’s rich | culinary traditions pinch a modern twist, allowing consumers to acquisition a sensation of nan land moreover if they’re not yet capable to visit. The promotional run is based connected nan conception “A sensation of Guam successful 1 meal,” inviting Koreans to consciousness nan tone of nan land done nutrient successful their mundane routines.

These specially designed meals are disposable astatine each 18,000 GS25 locations crossed South Korea, providing wide entree to consumers passim nan country. By leveraging GS25’s extended unit network, nan run ensures that nan Guam acquisition reaches a wide audience, efficaciously engaging imaginable visitors who whitethorn not beryllium alert of nan island’s unsocial offerings. The collaboration provides a tangible relationship to Guam, helping to bring its nutrient civilization into nan regular lives of South Korean consumers.

Leveraging Digital Payments and Retail for Seamless Experiences

This collaboration goes beyond conscionable nutrient offerings—it besides taps into nan powerfulness of integer payments. NAVER Pay, a wide utilized integer costs level successful Korea, has been integrated into nan promotional campaign, enabling seamless online and offline costs experiences. NAVER Pay users tin return advantage of cashback points erstwhile purchasing nan collaboration products, further incentivizing information and enhancing nan user experience.

The integration of NAVER Pay makes nan purchasing process soft and convenient for customers, adding an other furniture of accessibility and convenience. It besides ties successful perfectly pinch GS25’s nationwide unit presence, ensuring that nan acquisition of enjoying a portion of Guam’s civilization is elemental and straightforward for consumers.

Consumer Engagement Through a Nationwide Promotion

The Guam Visitors Bureau has designed a compelling inducement for consumers participating successful this promotion. Customers who bargain nan Guam collaboration products astatine GS25 and cod GS ALL rank points will person integer stamps via nan “Our Neighborhood GS” app. After collecting 3 stamps, participants will beryllium automatically entered into a prize tie pinch breathtaking rewards, including a flight-and-accommodation package to Guam, round-trip aerial tickets, complimentary edifice stays, and GS Pay discount coupons.

This consumer-driven promotion not only incentivizes purchases but besides generates excitement astir nan thought of walking to Guam. The chance to triumph a travel to nan land adds a tangible reward for those who participate, creating a nonstop nexus betwixt nan Guam acquisition and nan user journey.

A Focus connected Guam’s Beauty: Travel Kits and Airport Engagement

In summation to nan meals, GS25 stores wrong Incheon International Airport are mounting up dedicated semi-pop-up zones to beforehand nan Guam collaboration. This beingness astatine nan airdrome provides travelers pinch an opportunity to research nan collaboration earlier moreover departing for Guam. The dedicated zones will let visitors to acquisition nan island’s charm and warmth, further tying nan destination to nan recreation experience.

Furthermore, a co-designed Beauty Travel Kit, disposable astatine participating GS25 stores, will springiness consumers a sensation of Guam’s beauty and wellness culture. The kit has been cautiously crafted to connection a sensation of nan island’s spirit, further promoting nan thought of Guam arsenic not only a destination for tourism but a manner marque that tin beryllium knowledgeable agelong earlier arriving connected nan island. This unsocial merchandise provides consumers pinch a tangible relationship to nan destination, enhancing nan wide trading strategy and positioning Guam arsenic a must-visit spot for relaxation, wellness, and taste discovery.

Strengthening Guam’s Brand Presence successful South Korea

This business marks a awesome milestone for nan Guam Visitors Bureau’s strategy to summation marque visibility and tourism request successful South Korea, a cardinal marketplace for nan island. By blending retail, tourism, and integer payments, nan collaboration represents a forward-thinking exemplary of destination trading that bridges nan spread betwixt mundane user civilization and recreation aspirations. It is not conscionable astir promoting a picnic destination; it’s astir embedding Guam into nan manner of imaginable visitors, making it a portion of their regular daily done food, experiences, and products.

As recreation to world destinations becomes progressively competitive, nan integration of taste promotion pinch unit experiences is an effective measurement to build lasting marque recognition. This run positions Guam arsenic a vibrant, accessible, and desirable destination, resonating pinch nan aspirations of Korean consumers who worth unsocial taste experiences, high-quality products, and meaningful recreation opportunities.

The Future of Tourism Marketing: Combining Retail, Travel, and Technology

Integrating nan strengths of retail, integer platforms, and recreation promotion, this collaboration exemplifies caller methods for world destination trading travel’s transformational impact. The believe of destination trading has shifted from accepted methods of advertising, brochures, and collateral to seamless integrations of integer experiences trading for nan recreation industry. Advanced partnerships alteration destination marketers to prosecute consumers successful targeted, digital, and interactive marketing.