Forget Marbella: This Malaga Jewellery Town Wants Britain’s Hearts (and Holidays)

While Britain braces for different grey November, a mini municipality successful Spain’s Axarquia is packing its sunniest smiles and heading consecutive to London. 

Torrox, celebrated for claiming “the champion ambiance successful Europe”, is erstwhile again pitching itself astatine nan World Travel Market (WTM), successful London, hoping to triumph complete British travellers not conscionable pinch beaches, but pinch a measurement of life.

For Mayor Óscar Medina, nan connection is simple: Brits don’t conscionable want a tan, they want belonging. “They travel for nan weather, but enactment for nan people, nan food, and nan hit of life,” he said. “That’s what Torrox offers: sunshine pinch soul.”

Torrox is pitching its upwind and sustainability

It’s not conscionable income talk. Walk on Torrox’s seafront connected immoderate fixed play and you’ll perceive arsenic overmuch English arsenic Spanish. Thousands of Britons person already traded drizzle for regular siestas, snapping up countryside homes aliases settling successful nan whitewashed aged town. Now, nan assembly wants to move that quiet migration into a sustainable tourism model, 1 that blends agrarian charm, coastal vibes, and year-round warmth.

At this year’s WTM, Torrox will guidelines nether nan Costa del Sol banner alongside different heavyweights, pitching its operation of mild weather, laid-back gait and sustainable growth. 

Torrox is doing things nan correct way

Deputy Mayor Paula Moreno says nan run is much than different glossy flyer moment. “It’s astir building identity,” she said. “In a world of identical destinations, we’re trading authenticity and, honestly, our unbeatable climate.”

Behind nan smiles, there’s strategy: Torrox has seen a dependable emergence successful visitors and vacation rentals, but insists it’s doing it “the correct way.” This intends everything is locally rooted, environmentally aware, and economically fair. As nan tourism title heats up, nan town’s connection to Britain is clear: waste and acquisition your chaos for calm, your clouds for clarity.

Read here more news from Axarquia.